This multi-industry approach has resulted in an average of 2.6 earned media wins in blockchain and crypto-specialized publications per month.
As a result, Bloomio has seen its crowdfunding platform’s activity go from strength to strength, optimized by a 420% increase in referring domains since teaming up with Publicize.
Bloomio is a startup investment platform that connects individual investors with promising startups looking to raise funds.
The Switzerland-based company prides itself on bringing the highest financial standards to startup investment. A key part of this is its use of blockchain technology. Bloomio issues tokens to investors, which represent startup shares, ensuring complete transparency for all parties.
The company had just closed a successful investment round and needed to scale when it approached Publicize in November 2018. Building brand awareness and legitimacy with both private investors and startups to reach different sets of audiences was its key motivation.
Bloomio’s approach to scaling its operations, however, was by bootstrapping its marketing activities, meaning that its capacity for doing PR or promotional campaigns was low. It needed Publicize to provide a crypto PR service that would act as an extension to their own marketing efforts.
Our crypto PR strategy for Bloomio was to target media outlets across a range of industries. This included media outlets within the blockchain community, startup investment platforms and fintech and crowdfunding industries. We also targeted tier-one media to achieve maximum exposure. We then developed different narratives within each of these industries’ media to support Bloomio’s objectives.
Our account management team then began building Bloomio’s credibility as a secure investment platform in the crowdfunding press. Drawing crypto influencers and journalists’ attention to Bloomio’s use of experts to scrutinize startups that apply to enter the platform, we highlighted Bloomio’s commitment to safe and secure crypto investment.
Finally, our team of fintech and blockchain writers put how Bloomio challenges the traditional investment industry on paper. This included thought pieces on the factors holding back crowdfunding and the challenges of running a blockchain company, and how Bloomio is overcoming these.