+1 646 480 0356
RegisterLogin

Marketing Talent Receive High Salaries, So What Does That Mean For Startups?

Marketing Talent Receive High Salaries, So What Does That Mean For Startups? Hiring a marketer can be a costly investment as his or her salary is likely to be touching a triple digit figure. But how did marketers get so expensive?  →

How To Hire Someone To Join Your Startup

How To Hire Someone To Join Your Startup? At some point, a top-notch marketer or developer will come along and consult for your startup and afterwards, will show interest in joining your team. So how do you engage with them?  →

Contractors Are Entrepreneurial Employees, And They Need Less Guidance

“When I hire, their DNA characteristics are even more important to me than their tech skills,” says Entrepreneur Nelly Yusupova, the leader behind TechSpeak. At Brownstein & Egusa, we have written before about the variety of what Yusupova calls the  →

Founders Find Benefit Outsourcing Responsibilities Due To Comparative Advantage

Startup founders will find benefit from consulting and outsourcing some of their responsibilities (because of comparative advantage) 
 ·       Founders naturally go from product design to ‘company design’ ·       B1 – Consulting is another way to sharpen original ideas and  →

Why Startups Should Hire Freelance Marketers and Developers

One of the first questions an early-stage startup gets is: where should I turn for the best marketer and developer talent? Startups are better off hiring talented freelance programmers than full-time developers. Why? Because freelance talent is high quality, efficient,  →

Effective Online Marketing Strategy

Below is an effective online marketing strategy which companies large and small can utilize. Several years ago, while browsing the web for GMAT blogs, I was drawn to identical banners on multiple blogs. The banners were not advertisements. They were  →

How To Find A Marketing Consultant

How To Find A Marketing Consultant How To Find A Marketing Consultant A year ago a ran across an old email I had written to an entrepreneur who had asked how to find a marketing consultant. Whether you are looking for someone to join your core team  →

How To Build Relationships With Thought Leaders

How To Build Relationships With Thought Leaders How To Build Relationships With Thought Leaders One of the most surprising facts I have found is how easy it can be to contact thought leaders on the internet. There are a number of successful business people and bloggers who  →

How To Market To Students

How To Market To Students How To Market To Students Not many know how to market to students. This has been well documented. Student’s attention is limited and well sought after. It wouldn’t be much of a stretch to say that students are only focused  →

Tim Ferriss Marketing

Tim Ferriss Marketing Tim Ferriss Marketing Although Tim Ferriss is often referred to only by his best seller “Four Hour Work Week”, he should be recognized for his true talent: His ability to market and measure. Unlike many companies that make the mistake of  →
Hello, World!
Find out about special deals, free PR advice, and more.