Know your audience, that’s what they say. Well, with that in mind, Publicize’s Jim Glade caught up with UK based Forbes contributor and freelance journalist Freddie Dawson. You probably know that journalists are busy, but do you know how busy? In the video below, Freddie describes how hectic his day is, but also stresses the importance of media coverage for SMEs and startups. Watching the webinar, it’s clear that small businesses need a strong message to cut through the white noise that journalists face every day.