Know your audience, that’s what they say. Well, with that in mind, Publicize’s Jim Glade caught up with UK based Forbes contributor and freelance journalist Freddie Dawson. You probably know that journalists are busy, but do you know how busy? In the video below, Freddie describes how hectic his day is, but also stresses the importance of media coverage for SMEs and startups. Watching the webinar, it’s clear that small businesses need a strong message to cut through the white noise that journalists face every day.
The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
Today we are joined by our own in-house content writer here at Publicize, Helene Doetsch. She joins us to explore the topic of content writing. On today’s show, you will learn what your goal for writing content should be, important things to consider before you set out to write content, and best SEO practices.
We also go over the worst mistakes people make when starting out with content writing. And finally, Helene shares with us some useful resources and recommendations to help you come up with ideas for content writing.