PR holds a wide set of growth opportunities for your business, from creating heightened brand awareness, to increasing your organic visibility, and amplifying your social reach.
Establishing credibility is one of the “big hooks” of PR. Improving reach, time to market, and recognition become much easier when you expand your horizons. Use the opportunities provided by social influencers and thought leaders, and get your company featured in both mainstream and niche media publications.
New perspectives from potential clients, experts, and journalists at the early stages allow you to get first-hand, quality reviews, whatever stage of product development or marketing you’re at. These can ultimately help you shape and improve your product or service.
Publicize is a perfect fit for our startup. They’ve helped Lingua.ly get exclusives in top publications, including TechCrunch, provided us with weekly media opportunities and invited us to q&a sessions with reporters that have advanced our understanding of how to do good PR. The Publicize team works perfectly with our in-house staff and we have greatly benefited from their ample guidance and advice on effective outreach to reporters. We appreciate the transparency of their approach and highly recommend working with them!
bop.fm worked with Publicize’s Enterprise PR Service, and they helped us be featured on VentureBeat, The Guardian, GigaOM, and other leading publications. What I like about Enterprise is that it is hands-on, it is less expensive than PR firms in Silicon Valley, and it is month-to-month, which provides companies with a great deal of flexibility. I would happily recommend Enterprise to friends.
I had a great time working with Publicize. PR is just full of little tricks and best practices that are easy to do when you’re taught them, but tough to execute from just reading on a blog somewhere. Conrad helped us work through those kinds of tactics, and as a result Statwing was featured on both TechCrunch and VentureBeat. He’s also quite happy to just share general best practices so you can learn a lot while you go. I happily recommend Publicize to folks who ask me.
Guy Kawasaki is the former chief evangelist of Apple, Co-founder of Alltop.com, and the best selling author of Enchantment, Reality Check, and The Art of the Start.
Steve Blank is a Silicon Valley serial-entrepreneur, author, and thought leader. He is recognized for developing the Customer Development methodology, which launched the Lean Startup movement.
My company worked with Conrad’s PR firm, and he helped us with a feature on TechCrunch. What I love most about his approach is that it is performance-based, and is designed for entrepreneurs who are looking for an ROI on their PR efforts. From the start, Conrad had a clear grasp on the process, drawing from his experience writing for VentureBeat. I would highly recommend his PR services to peers.