A solid content creation strategy helps build your brand’s authority and legitimacy, positions you as a thought-leader within your industry, and has a positive effect on your startup’s social proof. This is before we mention the increased ROI you’ll receive.
At Publicize, we produce a range of high-quality content for our clients. Here’s an example of some of the content we can create:
Check our step-by-step process to creating inspirational content for your business.
SEO audit - SEO content creation is something we always deliver to our clients. In order to do that, we carry out a full audit of the SEO health of your site and your competitors.
Strategy - The data we gather helps us get an insight into who your audience is, what makes them tick, and what kind of content and topics would prove the most popular. We produce a strategy aimed at them.
In-house content - We’ll use this knowledge to start setting up your sites owned media. We can produce content for your own blog and advise you on the tone your branding can take inline with your industry and audience.
Outreach - This is where the data we’ve gathered really comes in handy. Using a combination of the SEO audit findings, competitor’s media wins, and our own broad list of contacts within the media, we’ll write and pitch content to publications read by the people you want to reach.
Optimize - Using analytics, we track, analyze and evaluate the content creation strategy. As your business goals change, so will your content marketing goals. Therefore, this is a vital stage for future content creation.