An expertly crafted white paper can help build your brand’s authority and legitimacy within your industry, provide a compelling sales argument with your target market and develop your thought leadership. And, of course, they generate plenty of leads for your sales funnel.
That’s why white papers are often considered to be the cornerstone of many content marketing strategies for startups and growing businesses.
Here at Publicize we specialize in white paper writing and production for our clients. We like to think of a white paper as a sales document that isn’t too salesy. That’s why we create objective, data-backed narratives which build a sales argument in the eyes of your target audience.
We’re experts at using data to identify problems that your target market has. Your white paper then provides a solution to that problem, in the form of your product or service.
Check out our steps for creating white papers of the highest quality.
Strategy - Before we begin writing your white paper we work with you to understand your product, business goals, objectives and target audience. This enables us to identify problems that your white paper can address and to ensure it delivers on your business objectives.
Research - For a white paper to be compelling, it’s arguments need to be supported by robust data points and references. That’s why our strategy team thoroughly research relevant trade journals, industry reports, academic studies and data sources.
Editorial - Our editorial team consists of subject matter experts across a wide range of industries. They work with you to understand your business and build a compelling narrative.
Design - Words only tell half the story, that’s why our graphic designers bring your white paper to life with infographics, graphs, charts, icons and images. And all of which is designed in accordance with your brand guidelines.
Marketing - Once you’ve approved the final draft and design, we can provide advice and support on how best to market your white paper. This can include email, social media and SEO strategies, as well as promotional copy and designs.
Here at Publicize we’re not just a team of writers. We’re a specialist PR and communications agency who are experts in building narratives for the clients we work with.
Our strategy and editorial teams possess a broad range of knowledge and experience producing content for both B2B and B2C audiences, across a wide range of industries.
This means we can add enormous value to your white paper project, combining this with PR outreach, guest posting, press releases and owned media content. All of this activity is planned around the central objective of contributing to your bottom line.