Adapting To The New Customer Environment Under A Pandemic

Geoff Crain is the Digital Director of Kingstar Media, an advertising agency in Canada that uses multi-platform media solutions to help customers emerge in the Canadian market. Alongside Geoff, we are also joined by Adam Seaborn, the Director of Sales and Media Operations at Kingstar Media. They join us on the show to discuss how customers’ needs have changed since the start of the pandemic and how they have adapted as a company. In this episode, we cover

  • How Kingstar media has changed its strategy since the start of the pandemic
  • If they believe the impact of these changes will last beyond COVID
  • Advice for marketing professionals who are trying to adapt to this new environment

Want to learn how to calculate the ROI of digital marketing? Check out our “Digital Marketing ROI Calculator” toolkit below!

Alternatively, you can listen to this podcast on AnchorApple PodcastsBreakerGoogle PodcastsOvercast, Youtube and Radio Public.

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