Kindra Svendsen is the Vice President of Client Partnerships at Speak Creative, a Tennessee-based digital agency. She joins us on the show to discuss KPIs to measure Digital Marketing. In this episode, we cover
How specific goals help us measure KPIs
How goals are different by source
Why it’s ok to go after two audiences, two types of conversion, or two metrics, but the approach cannot be the same
Want to learn about KPIs to measure Digital Marketing? Listen below!