Fraser Gillies headshot

The Loudspeaker co-host and Content Expert of Publicize Fraser Gillies is interviewed by fellow co-host Sam Brake Guia. They explore the ROI of PR and how it can be measured effectively. In this episode, we cover:

  • Understanding how the results of PR can be measured
  • The different metrics used to analyze the ROI of PR
  • Examples of in-house methods created by Publicize to measure ROI

Want to learn how to calculate the ROI of PR? Listen below!

Alternatively, you can listen to this podcast on AnchorApple PodcastsBreakerGoogle PodcastsOvercast, and Radio Public.

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