AardvarkCompare needed a digital PR company to complement its SEO strategy.
Working alongside Aardvark Compare, our client services team won earned media across a range of top-tier publications in the business and consumer press, alongside 60+ editorial backlinks.
Founded in 2015, Aardvark Compare is now one of the leading online travel insurance marketplaces in the USA. Aimed at the over 50s and those with pre-existing medical conditions, its platform allows consumers to compare premiums and coverages from over 30 insurance plans. The end-to-end customer journey design means consumers can purchase the plan that’s best for them directly through the platform, saving both time and money.
In June 2018, Aardvark Compare wanted to improve its rankings on search queries of its target audience. As part of a broader SEO strategy, one of its most important objectives was to grow the website’s backlink profile in an organic and natural way.
As a result, Aardvark Compare needed Publicize to help it win earned media in news and trade publications, as well as other relevant and high authority websites.
“PR today is, arguably, more important to a start-up company than it ever has been. The ability to share a message with a wider audience, whilst building critical backlinks, is of fundamental importance. The world has changed – no longer should we wait until our product is ready for launch to tell the world. We need to communicate immediately. Publicize ‘gets’ the new world of Digital PR. Any founder who thinks that Domain Authority will be important in the life of their company would be well advised to talk with Publicize today. Had I known then what I know now, I would have begun work with Publicize in 2015 when we began building AardvarkCompare, rather than waiting until 2018. Lesson learned!”
Jonathan Breeze, Founder of Aardvark Compare
We developed a PR strategy aimed at winning earned media in relevant high authority publications, and thus, high-quality PR backlinks.
Leveraging the founder’s long and detailed backstory (focusing on both his successes and failures), we created intrigue and authority with his personal brand. This helped to get him accepted as a guest contributor on flagship publications including Entrepreneur.
Furthermore, we developed unique insights into the travel habits of Aardvark Compare’s target market of over 50s, which appealed to niche publications in both the travel and senior press.