Author: Tereza Bízková

Tereza Bízková is a Czech writer and editor based in Colombia. Working with her clients, she enjoys crafting stories of innovation and ingenuity. Apart from all things PR, Tereza is passionate about impact, the environment, and tech for good. She loves geeking about blockchain and NFTs.

Product Launch Marketing Guide Publicize

PRODUCT LAUNCH MARKETING: THE ULTIMATE GUIDE

From positioning to curating attractive content and planning out all launch activities, there’s a lot to consider when launching a new product....

Why ROI Matters in PR and How to Measure It

The ghost of PR’s past hasn’t quite been shaken off - it’s measurability. Read on to see why ROI in PR is still so important.

5 Social Media Mistakes Startups Need To Avoid

Social media is essential for marketing and PR. However, startups often make mistakes. This blog outlines the common pitfalls to avoid on social...

How to Promote Your Startup’s White Paper

In recent years, there’s been a boom in content marketing. In fact, using content to engage with your target audiences can get you three times more...