Finding Your Fintech’s Flair

Industry Leaders Share Their Tips For Branding Success


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Our team reached out to some of the fastest scaling companies in the fintech industry, to gather insights which can help up and coming startups reach the right audiences, with the right messages, to meet their business goals.

Fintech is one of the most popular new areas of attention for new and emerging tech companies, who want to get their piece of the pie. In this resource, we offer insights from 6 of the biggest names in Fintech Marketing, about how startups can reach the right audiences, via effective marketing techniques.

The scale at which the fintech industry is growing offers both advantages and challenges for early-stage companies with amazing ideas and products, but limited resources. Here you will learn

How fintechs can market themselves differently to traditional financial firms
What messaging and branding strategies resonate best with target audiences
How to use content marketing to engage your audience
How to make the most of limited marketing budgets

Today’s Fintech Challenges

The state of the industry poses a number of challenges. It’s important that early stage startups understand these potential roadblocks early on in their journeys. Navigating around them will not only play a big part in their marketing and communications strategies, but on a higher level, in the way that they craft their brand identity.

Some of the main issues to consider are:

Developing trust and credibility
Ever changing regulations
Relationships with traditional financial services and banks
Lower budgets

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