Creating an all encompassing communication strategy in a moment of crisis can be a daunting prospect. It’s difficult to know where to begin, and with extra pressure on your company’s shoulders, it’s easy to make a mistake.
However, with a healthy dose of preparation and planning, you can be sure that tackling your crisis will seem a whole lot easier. For this reason, we’ve put together a comprehensive step-by-step process to achieving a bulletproof communication strategy in times of uncertainty and difficulty.
The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
Kristyna Mazankova is the Head of PR for SatoshiLabs, the inventors of Trezor, the original cryptocurrency hardware wallet. She joins us on the show to discuss how they have secured PR for the company. In this episode, we cover how their owned media has boosted their PR, how they build trust in an industry that is rife with scammers, and how the company uses blockchain and Bitcoin news to gain extra PR through newsjacking.