Creating an all encompassing communication strategy in a moment of crisis can be a daunting prospect. It’s difficult to know where to begin, and with extra pressure on your company’s shoulders, it’s easy to make a mistake.
However, with a healthy dose of preparation and planning, you can be sure that tackling your crisis will seem a whole lot easier. For this reason, we’ve put together a comprehensive step-by-step process to achieving a bulletproof communication strategy in times of uncertainty and difficulty.
The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
Today we are joined by our own in-house content writer here at Publicize, Helene Doetsch. She joins us to explore the topic of content writing. On today’s show, you will learn what your goal for writing content should be, important things to consider before you set out to write content, and best SEO practices.
We also go over the worst mistakes people make when starting out with content writing. And finally, Helene shares with us some useful resources and recommendations to help you come up with ideas for content writing.