Creating an all encompassing communication strategy in a moment of crisis can be a daunting prospect. It’s difficult to know where to begin, and with extra pressure on your company’s shoulders, it’s easy to make a mistake.
However, with a healthy dose of preparation and planning, you can be sure that tackling your crisis will seem a whole lot easier. For this reason, we’ve put together a comprehensive step-by-step process to achieving a bulletproof communication strategy in times of uncertainty and difficulty.
The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
In today’s episode will be looking at email marketing based on our guide “THE COMPLETE GUIDE TO EMAIL MARKETING.” To explore this topic, we are joined by Mac Ossowski, Director of GetResponse MAX, a comprehensive marketing software platform.
From today’s discussion, you will learn how a business with no experience can get started with email marketing, the secret to effective email marketing content, and some tips on how to avoid ending up in the spam folder.
Mac also shares with our listeners what CAN-SPAM & GDPR email marketing regulations are and why they are important.