Knowing your business has got options in a crisis is key. Whether times or tough, or a new opportunity has arisen in the midst of a crisis, it’s important to be aware of the different ways you can win your business some valuable media coverage.
With a well balanced strategy of earned, owned, shared and paid media, you can help dig your business out of a difficult situation, or even capitalize on a landscape that’s devoid of an effective solution to a big issue. For this reason, we’ve put together this handy infographic on the most effective crisis communication tactics below.
The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
In today’s episode will be looking at email marketing based on our guide “THE COMPLETE GUIDE TO EMAIL MARKETING.” To explore this topic, we are joined by Mac Ossowski, Director of GetResponse MAX, a comprehensive marketing software platform.
From today’s discussion, you will learn how a business with no experience can get started with email marketing, the secret to effective email marketing content, and some tips on how to avoid ending up in the spam folder.
Mac also shares with our listeners what CAN-SPAM & GDPR email marketing regulations are and why they are important.