Knowing your business has got options in a crisis is key. Whether times or tough, or a new opportunity has arisen in the midst of a crisis, it’s important to be aware of the different ways you can win your business some valuable media coverage.
With a well balanced strategy of earned, owned, shared and paid media, you can help dig your business out of a difficult situation, or even capitalize on a landscape that’s devoid of an effective solution to a big issue. For this reason, we’ve put together this handy infographic on the most effective crisis communication tactics below.
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