Knowing your business has got options in a crisis is key. Whether times or tough, or a new opportunity has arisen in the midst of a crisis, it’s important to be aware of the different ways you can win your business some valuable media coverage.
With a well balanced strategy of earned, owned, shared and paid media, you can help dig your business out of a difficult situation, or even capitalize on a landscape that’s devoid of an effective solution to a big issue. For this reason, we’ve put together this handy infographic on the most effective crisis communication tactics below.
The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
Elliott Jaffa is a behavioral and marketing psychologist with over 30 years of experience working in marketing and psychology. He joins us on the show to discuss real-world examples of interactive marketing. In this episode, we discuss