Knowing your business has got options in a crisis is key. Whether times or tough, or a new opportunity has arisen in the midst of a crisis, it’s important to be aware of the different ways you can win your business some valuable media coverage.
With a well balanced strategy of earned, owned, shared and paid media, you can help dig your business out of a difficult situation, or even capitalize on a landscape that’s devoid of an effective solution to a big issue. For this reason, we’ve put together this handy infographic on the most effective crisis communication tactics below.
The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
Kristyna Mazankova is the Head of PR for SatoshiLabs, the inventors of Trezor, the original cryptocurrency hardware wallet. She joins us on the show to discuss how they have secured PR for the company. In this episode, we cover how their owned media has boosted their PR, how they build trust in an industry that is rife with scammers, and how the company uses blockchain and Bitcoin news to gain extra PR through newsjacking.