As the late, great Gil Scott-Heron once said, “the revolution will not be televised”.
And if the revolution is going to be on any form of multimedia content, it would most likely be a podcast.
Of course, I know Mr. Scott-Heron wasn’t predicting a shift from broadcast television to podcasting back in 1971. However, on the slim chance he was, he was certainly onto something.
Fast forward to 2020 and podcasts are well and truly part of the mainstream media furniture. For example, 144 million Americans listened to podcasts last year. Podcasts brighten up our commutes and have ‘revolutionized’ the way in which we learn new things. 40% of chart-topping podcasts are educational.
So, what does this all mean for PR?
With the right kind of PR podcast, you can learn a lot about honing your public relations skills.
If you’re not sure where to find these, don’t worry. I’ve collected seven of the best PR podcasts to binge in 2020.
Let’s get into it.
Pitch, Please! by Rebellious PR takes a fresh approach to the world of PR and marketing by breaking all the rules and stereotypes.
This rebellious podcast is not afraid to stir the public relations pot and start debates. It offers witty yet informative insights into the world of PR, and serves them in authentic and entertaining episodes about consumer tech, lifestyle, crisis communications and of course, how to be a rabble-rouser in your industry.
Here’s what the hosts have to say:
“Hosted by Meghan Jones, Evie Smith-Hatmaker, and various Rebellious staff this podcast reviews controversial issues by highlighting the art of communicating, creating debate, shaping personalities in the ever-changing world of entrepreneurship, touching on influencer relationships, how to produce quality content, and owning the conversation. This is an excellent podcast for any public relations professional that wants to get a behind the scenes look into what working at a boutique agency is like and hear advice on how best to circumnavigate the ins and outs of the PR and marketing world.”
Social PR Secrets
The episodes provide engaging interviews with industry movers and shakers, revealing their social PR secrets. With easy-to-digest tips and takeaways, Social PR Secrets is a great PR resource for PR newcomers and hard-boiled marketing professionals alike.
Lisa describes Social PR Secrets’ unique charm below:
“Hosted by Lisa Buyer, Social PR Secrets is a real-time audio experience originating from the book Social PR Secrets. Unlike any other PR podcast, Social PR Secrets combines the superpowers of PR, SEO and Social Media and explores trends and news from the top digital marketing experts in the world.”
The PR Playbook Podcast
The PR Playbook Podcast is all about DIY PR. It offers bite-sized PR advice and insightful interviews with journalists, marketing experts and industry professionals.
This podcast is a great resource for startups and small businesses learning how to manage their PR. It strives to elevate brands by providing actionable advice about the latest PR trends, modern PR strategies and innovative tactics. Episodes are built from real life examples and original testimony from the host’s 16-year high-tech PR experience in.
“The biggest difference in The PR Playbook Podcast is that we focus on providing tips to listeners that can be used to improve your business right after you listen. In 5-40 minutes you’ll be able to take something away and apply it to your DIY PR strategy immediately”.
Conversations with Chan
Chandra and her guests strive to elevate businesses by providing useful PR tips and sharing guest stories. Her guests vary from seasoned professionals to entrepreneurial newcomers who share their PR experiments and errors along with their journey to success.
Chandra describes her show as follows:
“My podcast stands out because I share my perspective and also from a point of wanting to educate those who are not aware of what a publicist can offer their business. On my podcast, I also share valuable business tips and interviews with other entrepreneurs.”
Ok, perhaps we’re cheating a bit here.
However, I wouldn’t include this on the list if I didn’t think it merited a mention.
The Loudspeaker is Publicize’s own podcast. Every week, we look at the ways in which you can scale your startup using PR and marketing’s best practices.
Sam describes how The Loudspeaker stands out from the other PR podcasts:
“The Loudspeaker is unique because it is built on the knowledge of Publicize, an experienced team of PR professionals and marketers from around the world. In addition to the team members that feature on our show, we are also joined by CEOs and entrepreneurs with proven success in the PR world. In every episode, we provide actionable insights and advice that help our listeners succeed in PR.”
Young PR Pros
Ah, the joy of youth!
Young PR Pros is a podcast made for young, and young at heart PR professionals.
Hosted by Kristine D’Arbelles, Julia Kent and Ross Simmonds, this podcast gives tips and advice on how to advance in your PR career.
Public Relations is an industry on the rise and to get a piece of the PR pie you need to be as prepared as possible. As a result, I would definitely recommend giving this a listen if you’re on the PR job hunt.
On The Media
As I’m sure you know, a good PR professional needs to have their finger on the pulse on where the media is going.
On the Media is a must listen for any PR specialist.
Though it’s not a PR podcast by definition, OTM gives biweekly insights into how different media practices shape our world view. The previous stories they’ve looked at in the media include Russia’s alleged role in the US election, Trump’s impeachment, and the Harvey Weinstein case.
The radio show and the podcast have both become extremely popular and won numerous awards. The hosts Brooke Gladstone and Bob Garfield have got a core listenership of over 1 million listeners.
So, there you have it – several valuable PR resources in your pocket for lightening up long commutes and journeys.
If you want to drown out children’s screams on the subway while learning some PR and marketing insights, you can’t go wrong with any of these PR podcasts.
“The revolution is podcasts”.