Startup Spotlight: Xing Wang of Trove Market

By Rudi Davis Published: 27 July, 2016 Last updated: February 18th, 2022 at 11:08 am

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Are you sitting comfortably? Good, because we’d like to introduce you to Xing Wang, CEO of Trove Market, the leading mobile-first platform for buying and selling used furniture. The Trove Market app incorporates conversational commerce to improve the customer experience for quick and convenient shopping, making searching for products and services less time-consuming, especially while on the move.

What’s So Special?

Trove Market is paying attention to consumer needs and desires. At the rate at which technology is developing, people have become used to instant communication, constantly using direct messaging apps and social media to interact and keep in contact with the world around them, and shopping for goods and services has been no exception to the rule.

Trove Market has developed technology that allows consumers to search for products and browse recent listings and activity nearby, making buying and selling products faster. Trove has also taken the forward-thinking step of integrating chat bots into the app. This technology enables direct communication with sellers through chat, which means customers do not have to go through the inconvenience of leaving the app at all which would be appealing to many consumers who shop through apps. For example, Business Insider estimates that there are currently three billion people worldwide using messaging platforms as a means of communication; people who would could benefit from Trove Market´s new platform.

Product Spotlight

Customers using Trove Market are able to sell the items they no longer need or discover nearby treasures within a safe and trusted network, as the Trove app takes advantage of mobile location-aware software. The app makes finding and purchasing desired products significantly easier. It´s design is specifically tailored to user convenience with customers being able to upload photos, descriptions, prices – and most helpful of all – times you are available to meet sellers. With such a tool, Trove Market has helped to cut down the time it takes to purchase products when you find exactly what it is that you have been looking for.  

Without having to leave the app, users are able to communicate directly with sellers and make offers immediately on all items found. The use of this type of conversational communication means that Trove Market have streamlined the shopping experience for customers, giving them a reason to always come back for more fast-paced and interactive shopping.

Meet the Founder

CEO and co-founder Xing Wang is part of a team who have had personal experience buying and selling furniture locally. Such experience makes the creators perfectly positioned in their attempt to bring a better customer experience to communities around the country.

Wang is an MIT graduate, former executive producer at Zynga and producer at Microsoft Game Studios. His inspiration for Trove Market arose in 2013 when he moved back to San Francisco and found that, to his surprise, Craigslist was still the most likely place to find secondhand interior decor.

In the Media

With Trove Market´s success, Wang´s unique knack for furnishing with vintage and secondhand goods has led him to appear in Apartment Therapy multiple times, showcasing his own home and offering helpful tips and tricks for making the most out of small spaces.

Trove Market also currently holds a 4.5 star rating on the App Store, representative of users´ continuous use and satisfaction with the innovative  service. The app has also proved itself invaluable to the famous too, attracting renowned architect Winka Dubbeldam, founder of the New York firm Archi-Tectonics, who used the service for her personal home furnishing last fall.

Trove Market´s use of conversational commerce is offering a simple yet intuitive way to communicate directly with consumers in a very natural, comfortable way, pushing an age old trade into the future.


TWITTER: @usetrove