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How To Up Your Game To Become An Advanced AB Tester

Yushau Sodiq is the Vice President of Digital Marketing at Verint, a $3B technology firm. He joins us on the show to help high-level AB testers improve with expert tips and advice. In this episode, we discuss

  • What separates an advanced AB tester and a novice AB tester.
  • KPIs measured by an advanced AB tester
  • Why a good marketing team should look like The Avengers

Want to learn how to become advanced at AB testing? Listen below!

Alternatively, you can listen to this podcast on AnchorApple PodcastsBreakerGoogle PodcastsOvercast, Youtube and Radio Public.


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