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From TOFU to BOFU: The B2B Marketing Pipeline Explained

This week we are joined by Jonathan Franchell, CEO of Ironpaper, a B2B growth agency. Jonathan helps B2B companies achieve growth through qualified lead generation, and in today’s episode he takes us on a journey from the top of the B2B marketing funnel to the bottom, breaking down each stage on the way. In this episode we discuss

  • The difference between B2B funnels and B2C funnels and why this distinction is important
  • How content fits into the overall role of these funnels
  • The mistakes B2B companies make when addressing buyers at each point of the funnel

Want to learn more about B2B client acquisition? Check out our toolkit below!

Alternatively, you can listen to this podcast on AnchorApple PodcastsBreakerGoogle PodcastsOvercast, Youtube and Radio Public.


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