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How To Produce Content That Turns Leads To Sales

Will Blesch is the Founder and Owner of Vertical Content, a company that helps its clients generate qualified leads, gain visibility, and reduce customer churn through effective content. In this episode, we cover:

  • The importance of extensive market research, and how to conduct it with a low budget
  • The different types of content used for each stage of the content marketing funnel
  • Advice when it comes to recruiting or sourcing writers

Want to learn more about B2B client acquisition? Check out our toolkit below!

Alternatively, you can listen to this podcast on AnchorApple PodcastsBreakerGoogle PodcastsOvercast, Youtube and Radio Public.


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