How To Produce Content That Turns Leads To Sales

Will Blesch is the Founder and Owner of Vertical Content, a company that helps its clients generate qualified leads, gain visibility, and reduce customer churn through effective content. In this episode, we cover:

  • The importance of extensive market research, and how to conduct it with a low budget
  • The different types of content used for each stage of the content marketing funnel
  • Advice when it comes to recruiting or sourcing writers

Want to learn more about B2B client acquisition? Check out our toolkit below!

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