Setting Realistic Expectations For The ROI Of Digital Marketing

Marquis Matson is an SEO Analyst and Content Marketer for the women’s clothing company Sozy. She joins us to discuss how to set realistic expectations of ROI for digital marketing. In this episode, we go over

  • Why it is better to invest resources into more long-term sustainable efforts, like SEO and growing your email list, rather than ads.
  • How long it takes for a business to start seeing results when carrying out best practices for SEO
  • Common vanity metrics, why they are not as important as we think they are, and what we should be looking at

Want to learn how to set realistic expectations for the ROI of Digital Marketing? Listen below!

Alternatively, you can listen to this podcast on AnchorApple PodcastsBreakerGoogle PodcastsOvercast, Youtube and Radio Public.

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