How to Nail Your Next Press Release

In today’s episode, we will be discussing how to write a press release based on our guide “ULTIMATE STARTUP PRESS RELEASE GUIDE.” To explore this topic, we are joined by Shel Horowitz, a sustainable focused marketing expert and the presenter of the TEDx talk “Impossible is a dare — business for a better world”. With hundreds of press releases under his belt, Shel joins us to share his tips and advice so you can nail your next press release. 

From today’s discussion, you will learn why keywords are important for press releases, how to use the 5Ws (Who, What, Where, When, Why), and examples and advice on how to use the “Story-behind-the-story” style press releases.

Want to learn more about how to reach out to journalists? Check out our guide below!

Alternatively, you can listen to this podcast on AnchorApple PodcastsBreakerGoogle PodcastsOvercast, Youtube and Radio Public.

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