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The PESO Model: Understanding the difference between Paid, Earned, Shared and Owned Media

Today we will be discussing the PESO model, which stands for Paid, Earned, Shared, and Owned Media, with Jacob Crompton-Schreiber, a senior account manager here at Publicize. 

In this episode we break down:

  • The differences between Paid, Earned, Shared and Owned Media
  • How they can be measured
  • How Publicize decides what type of media to focus on first when we take on a new client

Jacob also gives his predictions of Paid, Earned, Shared and Owned Media for the second half of 2021.

Want to learn more about the PESO model? Check out our guide below!

Alternatively, you can listen to this podcast on AnchorApple PodcastsBreakerGoogle PodcastsOvercast, Youtube and Radio Public.


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