What is Interactive Marketing

Gina Pomponi is the president & COO of direct marketing and advertising agency, Bluewater Media. She joins us on the show to discuss explain what is interactive marketing and how COVID has impacted the interactive marketing industry. In this episode, we discuss

• How to find a healthy blend of digital and traditional marketing within a campaign
• How digital advertising and marketing has changed during the pandemic
• Previous examples of work relating to interactive marketing with Bluewater’s clients

Want to find out what is interactive marketing? Listen below!

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