Many people believe that brand building means producing a snazzy new logo and developing a punchy personality.
Well, they’re wrong.
There are many factors that go into building a strong brand identity and starting that journey can be daunting.
That’s why we hosted the webinar “The 10 Step Guide to Successful Brand Building For Startups” where we discussed all the steps startups need to carry out when building their brand up from scratch.
We were joined by Juan Felipe Mejía Bahamón. Juan has worked for FIFA’s media team for six years. During this period, he’s covered soccer tournaments around the world. He was recently on the media team for CONCACAF at the 2019 Gold Cup and was the Director of Communications for the Colombian Football Federation for seven years.
We get behind the scene access on how communication teams work at big soccer tournaments, the challenges of working in sports communications, and whether Neymar the brand is worth more than Neymar the soccer player.
And if you want even more help with building your brand, then download our free How to Build A Brand Toolkit.