Whether you are an entrepreneur, business owner, part of a startup, or even work in PR, you will understand the value and importance of what good press attention can bring to your business.
Getting your startup, that you have poured your heart and soul into, mentioned in an article can feel like handing-in the final copy of your dissertation. And yet, many companies are satisfied with the coverage alone and not pro-actively sharing the news themselves.
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Many are missing the opportunity to promote their content once they have been featured somewhere.
So, what should you be doing once you have been mentioned or featured in an article? Here are four simple steps to maximize your PR coverage.
Send the article to everyone and anyone. Whether that be clients, partners, investors, or friends of the company, a quick email saying, “We wanted to let you know that we received some media coverage today, we hope you have the chance to read the article,” will do wonders.
Share the article on social networks such as LinkedIn, Twitter, and Facebook. Easy.
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Go one step further and publish the article to social platforms such as Hacker News and Reddit. With a Publicize subscription, we can help up-vote it.
Lastly, don’t forget to include links to the article on your website. This can be something like “As seen In….” or a link in your email signature. The more ways to get to the article, the better.
The benefits of PR go far beyond the first week of publication. With these very simple PR tips you will see long term improvements to SEO and an increase in incoming traffic months from when the article was published. Plus it’s a great help to your company’s social proof if you refer individuals to the media coverage in the future.
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