Workers of the US rejoice! The holiday season is nearly upon us with Labor Day kicking things off on September 2nd.
We all like to unwind with an iced tea (long or short) during the holidays. However, if you’re a startup or small business owner, the holiday season presents a chance for you to get really creative with your social media marketing.
This isn’t solely limited to public holidays either. Black Friday – the day retails workers fear the most – is edging ever closer. So is the less feared Cyber Monday.
All these holidays are golden opportunities to grow your business on social media. And eat too much.
We’ll primarily be focusing on social media tips for the holidays (but I’m sure if you ask nicely, I can give you a recipe for a killer Green Bean Casserole):
This first point is something you should be doing from the get-go.
It’s good practice to use some kind of social media management system to plan the content you’re going to upload to your social media channels in advance.
There are a few reasons you do this:
This last point is especially true for the holidays. When you miss significant dates, your business runs the risk of looking foolish and out of the loop. It can be particularly damaging if all your competitors have something special planned for them.
For example, if you’re an eCommerce business who sells computers and computer accessories, you’d look pretty out of touch if you didn’t post anything on social media during Cyber Monday.
Moreover, if it’s a public holiday, it’s likely that some of your team will have time off. Therefore, it’s good to be prepared ahead of time.
I know what you’re probably thinking… “We’re obviously going to run a promotion during Black Friday… Why is this point in here?”
Yes, it’s more likely than not that you’ll offer a promotion for your product or service during retail holidays. However, why stop there?
This is when your marketing team can really get creative.
Can you think of an offer to tie in with the specific holiday?
For instance, say you’re a SaaS company that offers email marketing software, you could run a promotion on Labor Day along the lines of, “we aim to make the lives of working people easier. This Labor Day, get 50% off our software for the first six months. Hurry, this offer is only valid till the end of the holiday!”
This kind of holiday promotion is a powerful tool for landing new leads and sales.
On top of chasing up some new business, the holidays are also a great time for you to reward your current customers and followers.
How you do this largely depends on the kind of business you’re in. However, here are some ideas of what you could offer:
The holidays are great for working on your brand image.
The wackiness and universal themes surrounding them are instantly recognizable to your target audience.
Therefore, the social media content you share and your messaging can be more creative and light-hearted around the holiday season. Especially around Christmas. After all, tis the season to be jolly.
Here are a few things your team could do during different holidays:
PRO TIP: Update your iconography so it’s holiday-themed. E.g. At Christmas, put a Santa hat on your logo.
Have you ever dabbled in social media marketing during the holiday season?
If so, it may be worth going over past performance.
This will help you evaluate the strengths and weaknesses of your past efforts.
These are some of the questions you might ask yourself:
It’s good social media marketing practice to constantly evolve and tweak your strategy month-by-month. The holiday season is no different.
Labor Day is a day where traditionally we put our feet up safe in the knowledge that Thanksgiving, Veteran’s Day, Christmas Day and New Year’s Day are just around the corner. However, for you to be a success on social media, you can’t pop on your Ugg Boots just yet!
Follow these social media strategy tips for the holidays and a pair of socks isn’t the only gift you’ll receive this year.