Ding dong merrily on PR it’s that time of year again! The festive season is officially upon us. It all kicks off with Thanksgiving on Thursday 28th November.
Right now, you’re probably dreaming about tucking in to some delicious turkey.
However, if you’re a startup or small business owner, the festive season presents a chance for you to get really creative with your social media marketing.
This isn’t solely limited to Thanksgiving either. Christmas, a period when spending frenzies are at their highest, is just around the corner too.
This period is a golden opportunity to grow your business on social media.
So put the egg nog on ice, and tell Rudolph to take his shiny nose elsewhere. You’ve got a social media campaign to execute – and with our handy tips – you can make the holiday’s the most wonderful of the year (for a bit of exposure).
This first point is something you should be doing from the get-go.
It’s good practice to use some kind of social media management system to plan the content you’re going to upload to your social media channels in advance.
There are a few reasons you do this:
This last point is especially true for the holidays. When you miss significant dates, your business runs the risk of looking foolish and out of the loop. It can be particularly damaging if all your competitors have something special planned for them.
For example, if you’re a B2C business who sells the latest gadgets and electronic devices, you’d look pretty out of touch if you didn’t post anything on social media during Christmas.
Moreover, considering there’s at least a couple of public holidays over the next month, it’s likely that some of your team will have time off. Therefore, it’s good to be prepared ahead of time.
I know what you’re probably thinking… “We’re obviously going to run a promotion over the festive period… Why is this point in here?”
Yes, it’s more likely than not that you’ll offer a promotion for your product or service during retail holidays. However, why stop there?
This is when your marketing team can really get creative.
Can you think of an offer to tie in with the specific holiday?
For instance, say you’re a SaaS company that offers email marketing software, you could run a promotion over the beginning of December along the theme of 12 days of Christmas – like we did! “On the first day of Christmas, get 20% off our software for the first six months. Hurry, this offer is only valid till the next day of Christmas!”
This kind of holiday promotion is a powerful tool for landing new leads and sales.
On top of chasing up some new business, the holidays are also a great time for you to reward your current customers and followers.
How you do this largely depends on the kind of business you’re in. However, here are some ideas of what you could offer:
The holidays are great for working on your brand image.
The wackiness and universal themes surrounding them are instantly recognizable to your target audience.
Therefore, the social media content you share and your messaging can be more creative and light-hearted around the holiday season. Especially around Christmas. After all, tis the season to be jolly.
Here are a few things your team could do during different holidays:
PRO TIP: Update your iconography so it’s holiday-themed. E.g. At Christmas, put a Santa hat on your logo.
Have you ever dabbled in social media marketing during the holiday season?
If so, it may be worth going over past performance.
This will help you evaluate the strengths and weaknesses of your past efforts.
These are some of the questions you might ask yourself:
It’s good social media marketing practice to constantly evolve and tweak your strategy month-by-month. The holiday season is no different.
It’s around about now we’re putting our feet up safe in the knowledge that Thanksgiving, Christmas Day and New Year’s Day has just about arrived. However, for you to be a success on social media, you can’t pop on your Ugg Boots just yet!
Follow these social media strategy tips for the holidays and a pair of socks isn’t the only gift you’ll receive this year.
Interested in finding out more about how we can design a PR strategy to support your business goals? Send us a note using the below form and our PR specialist will be in touch to arrange a chat.