shape-left-case
careers-right

5 Ways Your Startup Can Own Social Media Over The Festive Season

By Mark Linsdell

Ding dong merrily on PR it’s that time of year again! The festive season is officially upon us. It all kicks off with Thanksgiving on Thursday 28th November.

Right now, you’re probably dreaming about tucking in to some delicious turkey.

However, if you’re a startup or small business owner, the festive season presents a chance for you to get really creative with your social media marketing.

This isn’t solely limited to Thanksgiving either. Christmas, a period when spending frenzies are at their highest, is just around the corner too.

This period is a golden opportunity to grow your business on social media

So put the egg nog on ice, and tell Rudolph to take his shiny nose elsewhere. You’ve got a social media campaign to execute – and with our handy tips – you can make the holiday’s the most wonderful of the year (for a bit of exposure).

Get organized on social media

This first point is something you should be doing from the get-go.

It’s good practice to use some kind of social media management system to plan the content you’re going to upload to your social media channels in advance.

There are a few reasons you do this:

  • It ensures you’re consistent
  • It stops you from posting duplicate content on different social media channels
  • It means you’re ready for big events ahead of time

This last point is especially true for the holidays. When you miss significant dates, your business runs the risk of looking foolish and out of the loop. It can be particularly damaging if all your competitors have something special planned for them. 

For example, if you’re a B2C business who sells the latest gadgets and electronic devices, you’d look pretty out of touch if you didn’t post anything on social media during Christmas.

Moreover, considering there’s at least a couple of public holidays over the next month, it’s likely that some of your team will have time off. Therefore, it’s good to be prepared ahead of time.

Offer (or promote) a promotion

I know what you’re probably thinking… “We’re obviously going to run a promotion over the festive period… Why is this point in here?”

Yes, it’s more likely than not that you’ll offer a promotion for your product or service during retail holidays. However, why stop there?

This is when your marketing team can really get creative. 

Can you think of an offer to tie in with the specific holiday? 

For instance, say you’re a SaaS company that offers email marketing software, you could run a promotion over the beginning of December along the theme of 12 days of Christmas – like we did!  “On the first day of Christmas, get 20% off our software for the first six months. Hurry, this offer is only valid till the next day of Christmas!”

This kind of holiday promotion is a powerful tool for landing new leads and sales.

Reward your existing customers

On top of chasing up some new business, the holidays are also a great time for you to reward your current customers and followers. 

How you do this largely depends on the kind of business you’re in. However, here are some ideas of what you could offer:

  • A free piece of gated content – if your business has some gated content on your site (an ebook or a white paper) you could email this out to your mailing list or send it to your Facebook followers. 
  • A social media competition – This effectively kills two birds with one stone. Not only is it a great way to give back to your loyal customers but it’s also effective in increasing social media engagement and gathering user-generated content. For example, say you run an eCommerce company that sends out organic artisanal food. Around Thanksgiving, you could set up a competition where people send in pictures of their Thanksgiving dinner with the hashtag #thankfulforfood. The winner could get a free hamper of food! 
  • A free gift – This only really works if the leads you’ve gathered have entered their address. However, a free holiday-themed gift is a great bit of marketing and to be honest, who doesn’t like receiving free stuff?

Theme your messaging and content around the holidays

The holidays are great for working on your brand image. 

Why? 

The wackiness and universal themes surrounding them are instantly recognizable to your target audience. 

Therefore, the social media content you share and your messaging can be more creative and light-hearted around the holiday season. Especially around Christmas. After all, tis the season to be jolly. 

Here are a few things your team could do during different holidays:

  • Thanksgiving – Run a competition where the winner gets a free hamper from your business if they sign up to your newsletter
  • Christmas – Post a photo album of your team to Facebook – but one where they are all wearing ugly Xmas sweaters. 

PRO TIP: Update your iconography so it’s holiday-themed. E.g. At Christmas, put a Santa hat on your logo. 

Analyze the results of previous years

Have you ever dabbled in social media marketing during the holiday season?

If so, it may be worth going over past performance.

This will help you evaluate the strengths and weaknesses of your past efforts.

These are some of the questions you might ask yourself:

  • What content worked?
  • What content didn’t work?
  • What was the best time of day to post?
  • What gave you the biggest amount of engagement?
  • What marketing tools did you use last time? Is there something better available now?

It’s good social media marketing practice to constantly evolve and tweak your strategy month-by-month. The holiday season is no different.

It’s around about now we’re putting our feet up safe in the knowledge that Thanksgiving, Christmas Day and New Year’s Day has just about arrived. However, for you to be a success on social media, you can’t pop on your Ugg Boots just yet!

Follow these social media strategy tips for the holidays and a pair of socks isn’t the only gift you’ll receive this year.

CTA Free PR Assessment