Despite the fact that your average US adult consumes between eight and 12 hours of media a day, finding and connecting with your target audience is more complicated than you might think.
With that in mind, it is incredibly important to work out exactly who you want to read about your company or product and, in connection with that, where to get your press coverage published. Sound tricky? Don’t worry; Publicize’s very own Xander Kahle is on hand to give a run down of what you need to do.
Check out our video on media goals:
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