Despite the fact that your average US adult consumes between eight and 12 hours of media a day, finding and connecting with your target audience is more complicated than you might think.
With that in mind, it is incredibly important to work out exactly who you want to read about your company or product and, in connection with that, where to get your press coverage published. Sound tricky? Don’t worry; Publicize’s very own Xander Kahle is on hand to give a run down of what you need to do.
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The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
Kristyna Mazankova is the Head of PR for SatoshiLabs, the inventors of Trezor, the original cryptocurrency hardware wallet. She joins us on the show to discuss how they have secured PR for the company. In this episode, we cover how their owned media has boosted their PR, how they build trust in an industry that is rife with scammers, and how the company uses blockchain and Bitcoin news to gain extra PR through newsjacking.