Despite the fact that your average US adult consumes between eight and 12 hours of media a day, finding and connecting with your target audience is more complicated than you might think.
With that in mind, it is incredibly important to work out exactly who you want to read about your company or product and, in connection with that, where to get your press coverage published. Sound tricky? Don’t worry; Publicize’s very own Xander Kahle is on hand to give a run down of what you need to do.
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Interested in finding out more about how we can design a PR strategy to support your business goals? Send us a note using the below form and our PR specialist will be in touch to arrange a chat.
The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
In today’s episode will be looking at email marketing based on our guide “THE COMPLETE GUIDE TO EMAIL MARKETING.” To explore this topic, we are joined by Mac Ossowski, Director of GetResponse MAX, a comprehensive marketing software platform.
From today’s discussion, you will learn how a business with no experience can get started with email marketing, the secret to effective email marketing content, and some tips on how to avoid ending up in the spam folder.
Mac also shares with our listeners what CAN-SPAM & GDPR email marketing regulations are and why they are important.