Despite the fact that your average US adult consumes between eight and 12 hours of media a day, finding and connecting with your target audience is more complicated than you might think.
With that in mind, it is incredibly important to work out exactly who you want to read about your company or product and, in connection with that, where to get your press coverage published. Sound tricky? Don’t worry; Publicize’s very own Xander Kahle is on hand to give a run down of what you need to do.
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The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
Elliott Jaffa is a behavioral and marketing psychologist with over 30 years of experience working in marketing and psychology. He joins us on the show to discuss real-world examples of interactive marketing. In this episode, we discuss