AI SEO: Working Smarter Not Harder in Digital Marketing

By Lily Blake Published: 31 August, 2022


Artificial intelligence (AI) is the student teachers wished they’d always had. It loves learning, always does as it’s told, and maintains the same enthusiasm toward tasks. In recent years AI has revolutionized entire industries and recently has dominated the digital marketing landscape.

Search engine optimization, more commonly known as SEO, was first coined way back in 1997 and has become crucial as the world wide web has evolved. With 2.5 quintillion bytes of data created online daily, ensuring your corner of the internet appears first is essential.

The unification of AI and SEO is a match made in heaven. AI’s machine learning technique can analyze large volumes of data to detect patterns in search behavior, thus ensuring that all content is perfectly personalized and optimized for every user. So, what does this mean for marketers?

Let’s take a look at how SEO AI tools can enhance your marketing team’s strategy.

Identifying Topics & Analysis

One of the trickier tasks for digital marketers is devising topics for their content. With trends constantly changing, it can sometimes be challenging to stay ‘current’ while also having original ideas.

However, marketers need not fear about their creative juices running dry, as AI software helps to suggest new ideas. By reviewing current trends and identifying gaps in the market, it can recommend the most effective content ideas for your business.

Once you have selected your topic, an AI SEO tool can analyze the subject to discover what criteria needs to be met to ensure the best results. These parameters could include:

  • Primary and secondary keywords
  • SEO title
  • Featured snippet content
  • Number of subheadings
  • Meta descriptions

Just like every company, you may have had some content that didn’t quite hit the mark. Maybe some blogs didn’t get enough views, or some social media content was a bit of a flop. However, whatever back catalog of content your business has can all be reoptimized to ensure they can continue working hard.

You can also use Google Analytics to find any pages that didn’t reach their full potential and use AI software, like Surfer, to perform an SEO audit of your content. This software can investigate missing backlinks, meta tag structure, and keyword density. There is no need to waste good content when all it needs is a little makeover.

AI Content Optimization

Ensuring that your content can organically include as many keywords as possible is often seen as the crux of SEO, and one of the most time-consuming tasks for digital marketers.

Implementing machine learning technology can be a crucial time saver when analyzing which keywords to include in your content. Businesses can take advantage of software, such as SEO Vendor, which has tools that can analyze semantic keywords, keyword variations, and check for content duplication. Gone are the days when companies needed to trial and error different word combinations searching for their ideal amalgamation. AI’s algorithms can do all the hard work for you.

Since the technology is constantly learning from your decisions, it can also predict phrases and keywords that it forecasts will be popular in the future, ensuring that you’re always ahead of the game.

AI software can also monitor data from your market competitors, analyzing their content and the amount of traffic it produces. Since AI-driven content creation could be considered an art form, you can abide by Pablo Picasso’s famous words, “good artists copy, great artists steal”.}

SEO Automated Content Generation

Most marketers would agree that when it comes to SEO; content is king. With AI constantly learning from their human counterparts, it should be no surprise that 56% of U.S. Chief Marketing Officers now use AI software for content personalization.

Through tools such as machine learning and natural language processing, AI can help to create personalized content in seconds. This technology works by supplying AI software with prompts, such as: descriptions, the tone of voice, and keywords. Once the software has the necessary information, it can help you to produce a wide range of content. The AI-assisted creation can automatically include optimized keywords, headings, and backlinks to maximize your discovery potential.

Although, in an interesting turn of events, Google’s own AI software considers AI-driven created content to be “spam”, and could remove anything it believes has gone against the Webmaster guidelines. Therefore, marketers mustn’t solely rely on machine learning technology to create entire pieces of content. Instead, creators should utilize its specific tools, such as: analyzing trends, cross-referencing, and translation aids.

Studies have shown that AI has enabled marketers to increase sales and customer retention by over 50%, so using AI SEO software to optimize your marketing strategy means you’re working smarter, not harder.

To learn more about SEO best practices, take a look at our blog catalog here.