As the world becomes increasingly mobile and digital, the chance to make big bucks from apps is only going to continue in an upward trajectory. For example, mobile apps are expected to generate $189 billion in revenue by 2020. Furthermore, 21% of millennials open an app 50 times a day.
Mobile apps are now the most popular digital tools for improving consumer convenience. In fact, 2019 alone saw 209 billion app downloads, as mobile tech users become more and more attached to digital devices.
However, with the increased usability and profits of apps, there is also increased competition. As of this year, there are 2.2 million apps available for download in the Apple app store alone. It is increasingly difficult to find a niche, and even more of a challenge to convey this to your target demographic. Meanwhile, jostling for your position on app stores like Google Play and the Apple App Store seems like a never-ending struggle to remain relevant and popular in the eyes of users.
This is where we can help.
We’re Publicize, a growth-focused app PR company that builds your app business’ online exposure and credibility. We conduct thorough keyword research to make sure your product is app store optimized (ASO), increasing your exposure on app stores. With our fantastic media connections, we have got our app clients mentioned in top tier tech online publications, enhancing their reputation and fostering trust with their target audiences.
Our editorial and outreach teams hold strong relationships with top app influencers. This is in addition to journalists, reporters, and editors working in the app, tech and mass-market media. Therefore, these are just some of the publications and media outlets that we regularly get our app clients featured in:
We design media and communications strategies to build exposure and credibility around both you and your application. Our specialist app PR strategies for apps include:
Press release service - Keep the market updated with all your major company and app announcements with our app press release service.
Professional product reviews - Get your app reviewed in influential media outlets that are consumed by your target market to help build your credibility.
App media and influencers - Use our relationships with top industry journalists and influencers to win media coverage.
Tech publications & mainstream press - Reach beyond your app’s target audience and attract new markets by winning media coverage in wider tech and mainstream publications.