From the advent of Customer Relationship Management (CRM) software to accounting software packages, the SaaS industry has established itself as the foundation of business operations.
As businesses come to terms with the multitude of SaaS benefits, it appears that the trend is very much veering upwards. In fact, it’s anticipated that the industry will grow at a rate of 21.2% annually between now and 2023.
The scalability of cloud solutions, as well as the budgetary flexibility afforded by SaaS and subsequent reduction in deployment time have all contributed to this progression.
What this means is that SaaS startups in 2019 are facing greater competition than ever before. It is increasingly difficult to find a niche, and even more of a challenge to convey this to your target demographic.
This is where we can help.
We’re Publicize, a growth-focused digital PR company that helps SaaS companies develop industry credibility and thought leadership. To cut through the noise, we help SaaS companies refine their software solutions into a clear narrative for industry influencers and stakeholders
“Publicize has played a big role in content creation for our company – the increased press exposure has helped us increase our credibility to prospective customers and new recruits. They’re incredibly easy to work with – bringing creative and solid solutions to the table. Publicize are experts in their field and a great partner to keep around. ”
We had such a wonderful experience working with Publicize. Its timely and thoughtful strategies and diligent outreach really made a difference in getting our name out there in a crowded industry, and I can’t thank Publicize’s team enough for the patience it showed during a year of many transitions at our company. I also commend Publicize on excellent and frequent communication.
Our editorial and outreach teams hold strong relationships with key influencers within the SaaS and wider tech industry. This includes journalists, reporters and editors across a large and diverse range of tier one and niche media outlets. Here are just some of the publications we’ve won media coverage in, on behalf of our clients:
We design media and communications strategies to build exposure and credibility around both your product and your brand. Our specialist SaaS PR agency service includes:
Press release service - Keep the market updated with all your major company and product announcements with our SaaS press release service.
Professional product reviews - Get your product reviewed in influential media outlets that are consumed by your target market to help build your credibility.
SaaS media and influencers - Use our relationships with top industry journalists and influencers to win media coverage.
SaaS SEO and content marketing - Reach new audiences searching for your product or services by combining your PR and SEO strategies. This includes keyword research, content creation and link building.
Tech publications & mainstream press - Reach beyond the SaaS community and attract new markets by winning media coverage in wider tech and mainstream publications.