Aligning your internal and external communication is vital to a maintaining a business’ reputation and organization. A clear line of communication from top to bottom tells employees your business works as a single entity, giving them purpose and importance. Meanwhile, a professional transmission to internal information to external stakeholders shows your company has a clear vision, bolstering its industry credibility.
Sounds great, yet sometimes, it can be tricky mapping out all your communication channels, especially if your business is constantly growing in size and stature. For this reason, we’ve put together this useful infographic on the most common types of internal and external communications so that your company can organize its communication strategy effectively.
The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
Kristyna Mazankova is the Head of PR for SatoshiLabs, the inventors of Trezor, the original cryptocurrency hardware wallet. She joins us on the show to discuss how they have secured PR for the company. In this episode, we cover how their owned media has boosted their PR, how they build trust in an industry that is rife with scammers, and how the company uses blockchain and Bitcoin news to gain extra PR through newsjacking.