Aligning your internal and external communication is vital to a maintaining a business’ reputation and organization. A clear line of communication from top to bottom tells employees your business works as a single entity, giving them purpose and importance. Meanwhile, a professional transmission to internal information to external stakeholders shows your company has a clear vision, bolstering its industry credibility.
Sounds great, yet sometimes, it can be tricky mapping out all your communication channels, especially if your business is constantly growing in size and stature. For this reason, we’ve put together this useful infographic on the most common types of internal and external communications so that your company can organize its communication strategy effectively.
The Loudspeaker is your definitive guide on how to scale your startup. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market.
Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology.
Today’s episode is inspired by our guide “THE ULTIMATE GUIDE TO WRITING A WHITE PAPER”. Go to Publicize.co to check it out or follow the link in the description of this podcast. However, for now you can stay right here as we are bringing you some extra juicy information on how to write a kick-ass white paper, with help from our guest Matt Seltzer, a market research and marketing consultant. Matt works on numerous white paper creation projects for his clients, and conducts original research that’s then packaged as a written document, for an agency to then go pitch for its clients or even itself to garner new business.
In this episode, you will learn how to successfully find the balance between adding value for the reader and promoting content, how SEO can be used in white papers, and how white papers fit into an overall marketing plan or PR strategy.