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Digital Marketing Blog & Resources

PPC & SEO: Can One Live Without The Other?

Avoid missed opportunities by learning the strengths and weaknesses of SEO and PPC and how they can work together.

Digital Marketing Blog & Resources

4 Major Differences Between Advertising and Public Relations

Find out the main differences between PR and advertising in order to leverage both and create a bulletproof communication strategy.

Digital Marketing Blog & Resources

4 Strategies to Adopt for the Future of Content Marketing

We’ve collected four strategies for the future of content marketing to ensure that your content doesn’t lose touch in 2020.

Digital Marketing Blog & Resources

5 Tips For Effective Business Blog Management

As blogs have become increasingly popular, so has the competition for audience attention. So how to maintain a successful blog and get noticed in the...

PR Blog & Resources

How to Create a Tech Company Media Kit

Learn how to create a tech company media kit, what to include in one, and when to use it. Creating a media kit will help journalists to find...

PR Blog & Resources

The Best Tools to Find Journalists in 2020

Discover how to find journalists' contact details easily with these free PR industry tools. Start building your 2020 media contacts list today.

PR Blog & Resources

How to Reach Your Target Audience With PR

Follow our step-by-step advice on how to reach your target audience with PR, and grow eyes on your brand.

PR Blog & Resources

Do Press Releases Still Work In 2020?

We're donning our hat and pipe and asking whether one of PR's oldest tools, the press release, is still relevant in 2020.

Digital Marketing Blog & Resources

How to Create A Comprehensive Owned Media Strategy

Owned media’s importance in the marketing mix is undeniable. When done right, a comprehensive owned media strategy can be the driving force behind...

Startup Blog & Resources

3 Smart PR Practices For Cybersecurity Startups

For many consumers, it seems that cybersecurity has a perpetual sense of peril and necessity. Cyber-attacks have increased in frequency to every 39...

Startup Blog & Resources

How to Promote Your Startup’s White Paper

In recent years, there’s been a boom in content marketing. In fact, using content to engage with your target audiences can get you three times more...

PR Blog & Resources

6 PR Tips to End The Year On A High (And Set You Up For 2020)

The curtain is beginning to close on 2019. It’s only natural that as the nights draw longer, your startup may think it’s time to wind down your...

Startup Blog & Resources

4 Simple Ways to Grow Your Real Estate Business Through Social Media PR

Whether you’re a first-time buyer or a seasoned property mogul, house shopping is primarily an online venture.  A recent NAR report showed...

PR Blog & Resources

Reexamining The Value Of Syndication Services: What PR Pros Should Keep In Mind

This article originally appeared on Forbes. Young startups have a tendency to treat press releases like lottery tickets: they send as many as...

PR Blog & Resources

How to Self Pitch to Journalists

New entrepreneurs, startup founders and SME CEOs may be under the impression that they need a PR team to guarantee them media coverage. Errm,...

PR Blog & Resources

How AI Like ChatGPT Impacts PR And The Media

We’ve played around with ChatGPT, asked the PR experts, and gathered useful insights to guide you through the implications on PR and the media.

Digital Marketing Blog & Resources

SEO: Ignore oversimplified tips, it’s about honest principles

Instead of learning several short-lived SEO tricks and hacks, it's more effective to just focus on few lasting SEO principles.

Digital Marketing Blog & Resources

5 FINTECH MARKETING TRENDS YOU NEED TO KNOW IN 2022

We’ve gathered insights and advice from fintech marketing leaders to find out the most important fintech marketing trends in 2021.

PR Blog & Resources

Taking a Pokémon Go Approach to PR and Journalists

Unless you’ve been living under a rock for the past week – and who knows, maybe you have so no judgement here – you will be painfully...

Digital Marketing Blog & Resources

The White Paper Template and Checklist

Use our free template to get started with your white paper, then tick off the checklist to make sure nothing gets missed.

Digital Marketing Blog & Resources

4 Social Media Marketing Hacks Your Biotech Startup Should Be Using

Looking to blow up your biotech startup on social media? We've collected our four essential social media marketing hacks to grow your following.

PR Blog & Resources

5 Simple Ways To Foster SaaS Thought Leadership

We’ve taken a look at the intersection between SaaS and thought leadership, and how companies can leverage it effectively to build industry...

Digital Marketing Blog & Resources

Can Social Media Be An Effective Marketing Channel Separate from Paid Ads?

We explore why organic social media on its own is still a central digital marketing channel for businesses big and small.

PR Blog & Resources

We Did A Press Release Newswire For Ourselves: You Won’t Believe The Result

We decided to do an experiment to see whether the hype around newswires was justified. You won't believe the results.

Startup Blog & Resources

Startup Spotlight: Andrew Thomson of VentureRadar

Startup Spotlight This week’s Startup Spotlight features Andrew Thomson, CEO and founder of “company matchmaker” startup VentureRadar. The...

Startup Blog & Resources

PR FOR TECH STARTUPS: A HOW TO STRATEGY GUIDE

PR for tech startups can massively increase credibility and awareness. Learn how to plan a startup PR strategy and win press coverage.

PR Blog & Resources

THE STARTUP PRESS RELEASE TOOLKIT

Get all the resources you need to write a killer press release in minutes with our toolkit. Includes 10 real world samples and templates.

Digital Marketing Blog & Resources

The Top 5 Most Terrifyingly Bad Ad Campaigns Of Recent Years

This Halloween, we're looking at times where marketing teams aimed to get an emotional reaction but ended up creating ads so bad they give us...