When it comes to PR, the real measure of return of investment are earned media wins. With this being said, we're going to dive deeper into earned...
Regardless of industry, venturing into starting your own publication is definitely a daunting task —you’re ready to compile and share your...
The vast majority of crypto and blockchain startups often struggle to deal with PR. That’s not new. Not long ago, FT columnist Jemima Kelly...
2019 is here, and as PR professionals, we managed to survive 2018 in this particular industry —let’s remember it was a rather peculiar year for...
PR has always played a pivotal role at the center of a startup’s communications strategy. A well crafted PR campaign, as we have previously...
Public relations, despite having been around for more than a century, has always had issues measuring ROI for—let’s be honest—practically the...
Traditional PR is dead. And for good reason: the current pool of available journalists and high quality publications that PR can actually target is...
We believe what we see on TV. We believe what we hear on the radio. There’s no question about whether getting media coverage is impactful for a...
As mentioned in a previous article, PR still holds an air of mystery instead of being thought of as tool to communicate your product or service...
Despite the fact that PR has been around since the early 1900s, it still holds an air of mystery, even in 2019. CEOs of growing businesses still...
