It’s pretty simple: the stronger your relationship with a journalist, the greater your chances of winning earned media. And this makes life much easier when you’re pitching and executing a PR strategy. Many people are unsure how to build relationships with journalists. So, to help you on your way, here are the tried and tested methods that our media outreach team swear by.
First things first, get to know the journalists you want to build relationships with by engaging with their content:
Even these days, nothing really beats a face-to-face introduction when building a relationship. And the best place to do this is at industry events. But be strategic to get the most out of your attendance:
Another option is to host your own events, including workshops, round-table discussions and hackathons. These are great ways to build up and interact with an engaged community. But more importantly, you can also use it as a reason to invite journalists by offering them positions on judging panels or speaking roles. Here’s some great advice on how to host your own business event.
Whenever a journalist accepts a pitch or writes up a press release you’ve sent, send them a brief thank you email and comment on what you liked about the piece. Then mention in your email that you’re always available as an expert source on the subject in the future.
With rejections, receiving a “thanks but no thanks” always feels a little disheartening. But you should view the fact the influencer replied to you as a positive, seeing as:
Once you’ve met a journalist, been introduced or had a pitch accepted, it’s vital you keep the conversation going. Here are some things to consider:
So by investing a bit of time and energy in the right places, building relationships with journalists becomes very accessible. And once you’ve built those relationships, you’ll be much more successful at winning press coverage. On top of that, you may also find yourself in the ultimate position where journalists come to you as their go-to source.
Interested in finding out more about how we can design a PR strategy to support your business goals? Send us a note using the below form and our PR specialist will be in touch to arrange a chat.