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The Beginner’s Guide To PR
New to PR? Looking for press coverage for your company? The Beginner’s Guide to PR provides the comprehensive information you need to receive professional quality PR. This guide comes from my experience as a writer for VentureBeat.com, as a founder of 2 startups, and as a marketing consultant for over a dozen companies.
TABLE OF CONTENTS ( by chapters )
Why Read This Guide?
One of the best forms of advertising for businesses is publicity via editorial coverage. This can improve a company’s bottom line, business relationships, and reputation. It can also help a business raise money or even be acquired.
Along with its importance, a question arises: How can companies approach and optimize opportunities for press coverage?
Because, if your business can do this, there is a big reward: in today’s volatile market having a good public reputation is more important than ever before.
The following is dedicated to showing you how a company can get press.
The Beginner’s Guide to PR is an in depth tutorial on how to receive professional quality PR. The goal of this guide is to show entrepreneurs and small businesses how to get press.
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