The influence of B2B tech on international markets continues to grow in strength, with some now putting the count of B2B tech unicorns at 44. Digital tools that are designed to streamline business process, and improve decision making at a boardroom level, are increasingly becoming necessities rather than luxuries. B2B VoIP, Internet of Things (IoT), and AI and Machine Learning are just a few of the sectors that are due to lead the charge in this industry over the upcoming years.
However, building market share isn’t easy. Getting businesses to switch tech services is notoriously difficult. In fact, an average of 6.8 people are involved in purchasing decisions for B2B tech. This makes demonstrating your value and credibility all the more difficult when you’ve got multiple competing opinions about your product. Meanwhile, B2B companies have to convince their target audience that their B2B solution doesn’t simply resolve a short term disruption, but has significant long term benefits to business infrastructure.
This is where we can help.
We’re a growth-focused digital public relations firm that helps B2B tech companies prove value and credibility within their target market. Using bespoke digital PR tactics, we get B2B tech businesses impactful online exposure and grow their community with an all-encompassing communications strategy. We’ve helped many B2B companies build their digital footprint and receive valuable media coverage in top tier publications.
We’ve been working with Publicize for 3 years now. We keep choosing them as our PR agency due to three main pillars: deliverables’ quality, honest management and strong human approach. We are satisfied with their responsiveness and creativity, as well as with the high performance of their writing team. They are always pushing us forward and proposing new ideas to keep positioning our brand in a such a competitive market as the tech sector in the United States.
Our editorial and outreach teams hold strong relationships with key figures in the business tech industry. This includes journalists, reporters and editors across both mainstream and niche media organizations. Here are just some of the publications we’ve won media coverage in, on behalf of our clients:
We use a variety of different PR techniques to build your brand authority and exposure. Here are a handful of our specialist PR services that we provide to B2B tech companies.
Business tech media and Influencers - Use our relationships with top journalists and influencers to win the right kind of media coverage.
Product reviews - Get your business tech product featured in influential media outlets consumed by your target audience to help build your brand’s exposure.
White paper writing - Through researching and creating detailed white papers, we can strengthen your credibility and authority within your industry.
SEO and content marketing - Reach new businesses searching for your product by combining your SEO and PR strategies. From keyword research to content creation, we’ve got you covered.
Business tech thought leadership - Position yourself as a thought leader and own the narrative within your industry.