Since the first attempt to genetically engineer organisms, biotechnology has been the leading light in scientific research. From DNA replication to treat disease, to enhancing the fermentation process of beer, the biotech industry saves lives and enables agriculture to renew itself.
It’s no surprise, then, that biotech is growing rapidly. In 2015, the global biotech business was worth $330 billion, yet by 2025, it’s expected to be worth over double at $775 billion. While this represents a huge opportunity for today’s biotech firms, many risks abound.
The industry is becoming increasingly saturated and more competitive. The dominance of big pharmaceutical for research funding increases on a daily basis, putting real pressure on small biotech companies. Meanwhile, biotech’s image requires careful brand management, as issues of consumer trust have become apparent.
That’s where we come in.
We’re Publicize, a growth-focused digital public relations firm that helps biotech companies foster trust and value. We increase biotech companies’ exposure and credibility with tailored digital PR tactics. We’ve got our clients media coverage in some of biotech’s most prominent industry publications online, allowing our clients to reach their target audiences.
Our editorial and outreach teams hold strong relationships with key influencers within the biotech industry and mainstream press. This includes journalists, reporters, and editors across a large range of tier one and niche media outlets. Here are just some of the publications we’ve won media coverage in, on behalf of our clients:
We design media and communication strategies to build exposure and credibility around both your product and your brand. Our specialist biotech PR agency services include:
Media relations: Manage your image with your target market and the general public with our biotech media relations service.
Press release service: Keep the market updated with all your company and product announcements with our biotech press release service.
Biotech influencers: Use our relationships with top biotech influencers to tell your story to your target audience.
Tech publications & mainstream press: Go beyond the biotech community and reach new markets by winning media coverage in wider tech and mainstream publications.
SEO & content marketing: Reach new audiences trying to find your product by combining your PR and SEO strategies. This includes keyword research, content creation, and link building.