Online security has evolved explosively in the past 2 decades. 20 years ago, few knew what a VPN was. Fast-forward to 2020 and over 85% of enterprises store sensitive information in cloud-based technology.
Our ever increasing reliance on tech has coincided with surges in DDos attacks, digital fraud, and data breaches. By 2021, the global cost of online crime is expected to be $6 trillion. It’s hardly surprising, therefore, that the cyber security industry is estimated to be worth a staggering $300 billion by 2024.
While this presents exciting opportunities for new cyber security companies, there are some significant barriers to market entry. For one, we’ve seen our cyber security clients competing in an increasingly overcrowded landscape. Meanwhile, the importance of complying with ever-changing security regulations like the amended California Consumer Privacy Act (CCPA) and the EU General Data Protection Regulation (EU GDPR) has also become apparent.
This is what we’re here for.
We’re Publicize, a growth-focused public relations firm that specializes in digital communication solutions for cyber security companies. To cut through the noise, we help businesses distill their cutting-edge solutions into words that would be put into the media.
“Publicize has proven to be an invaluable member of our marketing team, providing excellent pieces of content on various subjects, and advice in domains as varied as website design, social media management and lead generation. With their vast contact network, we were able to get more coverage for our news than we would have gotten on our own!”
Our editorial and outreach teams hold strong relationships with key influencers within the cyber security industry. This includes journalists, reporters and editors across a large and diverse range of top tier and niche media outlets. Here are just some of the publications we’ve won media coverage in, on behalf of our clients:
Build trust and awareness in your brand and get in front of your target audience with a PR strategy built around your needs. Some of the options in our cyber security PR agency service include:
Media Monitoring - Be the first to capitalize on the latest security breaches and trends through by connecting you with journalists seeking expert commentary
Press release service - Keep the market updated with all of your company and product updates with our cyber security press release service.
Thought Leadership - Educate the industry on the threats that you’re at the forefront of preventing and detecting.
Trade and mainstream publications - Win regular press coverage discussing cyber security threats in trade and mainstream publications.
SEO & content marketing - Reach new audiences looking for your solution by combining your PR and SEO strategies.