Over the past 3 years, the fintech industry has been at the center of a deluge of venture capital funding.
With an estimated annual growth rate of 25%, the global fintech market is expected to be worth over $300 billion by the end of 2022. This accelerated growth in the value of the fintech market has caught the attention of prominent tech industry influencers, and rightly so.
The fintech sector is experiencing rapid growth across all verticals, including digital banking, insuretech, regtech, peer-to-peer lending and investments, international money transfers, alternative payments and cryptocurrencies.
Yet while the number of fintech unicorns is constantly rising, the pressure on small to medium fintech companies is huge.
Competition from an ever growing list of new entrants, as well as from legacy institutions, makes the fight for share of voice harder than ever. Meanwhile, ensuring your fintech company remains above board with ever-evolving government regulations can take time away from value-adding projects.
We can take the reins from here.
We’re Publicize, a digital PR and communications company focused on growing fintech companies’ digital footprint. We use bespoke digital PR tactics to help build credibility, and brand awareness for your fintech company. Over the last seven years, we’ve helped countless financial service companies put their story and product into words, reaching new audiences and solidifying existing relationships.
“Publicize is PR evolved. In refusing to adopt the antiquated frameworks still prevalent in most PR firms, they’re able to custom-assemble teams capable of understanding their clients’ technology and delivering tailored results.”
Our editorial and outreach teams hold strong relationships with key influencers within the fintech, tech and mass market media. This includes journalists, reporters and editors across a large range of outlets. Here are just some of the top tier and industry specific outlets our clients regularly win media coverage in. Therefore these are just some of the publications and media outlets that we regularly get our crypto clients featured in.
Ever heard the one about how you’re more likely to leave your husband or wife than your bank? We can’t vouch for the accuracy of this, but it perfectly encapsulates the difficulties new entrants face in the financial services industry.
Or maybe you’re not at the product launch stage yet and are more concerned with catching the eye of investors or new hires? No matter what stage your business is at, we build the exposure you need; from winning the battle for hearts and minds with consumers, to increasing awareness within the investor community.
These are just some of the ways we deliver this:
Fintech influencers - Our relationships with top influencers enable you to tell you story and reach your target market via powerful opinion formers
Top tier media coverage - Build legitimacy and trust by winning earned media in influential media outlets
Financial services SEO and content marketing - Develop your inbound marketing by aligning your PR, SEO and content strategies
While the sector is rapidly evolving, the financial services industry can still be a traditional and conservative place. Couple this with a regulatory environment that’s struggling to keep up and you can find yourself facing a number of obstacles.
But our PR service helps you to overcome these issues. We do this by building your credibility and exposure with investors, target clients and regulators.
Here are just some of the services we provide:
Fintech white paper writing: Articulate your mission and vision with investors with our white paper writing service
Industry press and publications: Win media coverage and build your narrative with your target market, from investors and financial services’ business leaders to regulators
Fintech communications: Ensure maximum exposure with IPO and M&A communications, investor relations and C-Suite communication strategies