There are often misconceptions around health and wellness companies. Many people believe health and wellness is a means to improving hospital procedures. While this is true in part, we know that the health and wellness horizon stretches so much further.
For one, health and wellness companies are at the forefront of workplace wellbeing innovation, providing vital solutions to the way we manage employee health. Meanwhile, wearable health products are allowing individuals to keep on top of their own mental wellbeing.
Consequently, the health and wellness industry has exploded in value, now worth a whopping $4.2 trillion, and representing more than 5% of global economic output. This presents the health and wellness market as a tempting proposition for investors and new entrants alike.
However, new entrants can be met with skepticism, as consumers rightly demand proof over promise. Not only that, but the way that health and wellness is marketed has come under scrutiny like never before, often criticized for capitalizing on wellness’ fashionability, rather than creating products out of necessity.
This is where we can lend a hand for health and wellness companies.
We distill your health and wellness product into words, helping you demonstrate real value and build trust with your target audience. As a digital public relations firm with an emphasis on growth, Publicize can get your health and wellness company coverage in some of the most prominent health and wellness publications online.
Our editorial and outreach teams hold strong relationships with key media figures within the Health and Wellness industry. This includes journalists, reporters and editors across a large and diverse range of tier one and niche media outlets. Here are just some of the publications we’ve won media coverage in, on behalf of our clients in.
We design all of our PR and media strategies around the needs of our clients. Our specialist health and wellness PR agency services includes:
Press release service - Keep the market updated with all your major company announcements with our health and wellness press release service.
Professional product reviews - Get your product reviewed in health and wellness media outlets to grow awareness with your target market.
Health and wellness influencers - Leverage our relationships with top industry journalists and influencers to win media coverage.
Health and wellness publications and mainstream press - Attract new customers by winning coverage in both health and wellness, and mainstream publications.
SEO and content marketing - Reach new audiences searching for your product or services by combining your PR and SEO strategies.
Not yet at the stage where you’re ready to take on a wellness and health PR agency? No problem. We’ve produced a range of free resources that anyone can start using.
Check out some of our insightful blogs on the intersection between PR, marketing and the latest health & wellness trends.
Want to find out more about how you can use the power of PR to help support your business goals? Send us a note below and our health and wellness PR specialist will be in touch to arrange a chat.
