Over the past 5 years, the real estate industry has blown up and shows no signs of slowing down. In the US alone, 2020 projections show that over the next 10 years, the population of first-time house buyers is expected to be 3.11 million people larger than it is today. Despite rising house prices, first-time buyers are not perturbed. It seems the demand to get on the property ladder is greater than ever before
However, there are possible pitfalls to be aware of. There are currently over 2 million real estate agents operating in the US. That’s a lot of competition. Meanwhile, even though there are home buyers, home sellers look to be more reluctant to sell, in spite of favourable interest rates for borrowers. Moreover, buying property is a significant life event for most consumers, they’ll only do business with realtors who appear trustworthy and credible.
That’s where we come in.
Publicize uses digital PR and communication tactics to reach realtor’s and real estate tech’s target audiences. We help real estate businesses prove trust and value to their stakeholders and industry influencers, getting them valuable media coverage in top tier tech and real estate publications.
“Working with Publicize has opened up a trove of insights for our company. Its team always approaches our new challenges and initiatives with efficiency, creativity, and a collaborative spirit. As a virtual interior design firm, we view Publicize to play a key part in keeping our brand at the forefront of the latest trends. We’re always impressed by what they produce, and our meetings have become weekly highlights!”
Our editorial and outreach teams hold strong relationships with key influencers within the real estate industry and mainstream press. This includes journalists, reporters, and editors across a large range of tier one and niche real estate outlets. Here are just some of the publications we’ve won media coverage in, on behalf of our clients:
We design media and communications strategies to build exposure and credibility around both you and your realtor brand. Our specialist real estate PR strategies for real estate includes:
Media relations - Manage your image with your target market and the general public with our real estate media relations service.
Press release service - Keep your market updated with all your company announcements and property listings with our real estate press release service.
Real estate influencers - Use our relationships with top real estate influencers to tell your story to your target audience.
Publications & mainstream press - We put you in front of your target audience with exposure in industry-relevant publications and help you reach new marketing by winning media coverage in more mainstream publications.
SEO & content marketing - Reach new audiences trying to find your business by combining your real estate PR and SEO strategies. This includes keyword research, content creation, and link building.