A professionally-written press release distributed to the right media outlets can help generate significant press coverage and exposure for any business.
Check out our step-by-step process for getting your press release published in the best places.
Strategy - Our Client Services team work with you to assess how newsworthy your announcement is and determine what the best media outlets are to target.
Writing - We don’t use press release templates. Instead, our Editorial team identify the strongest hook and craft a compelling narrative. We then share this with you for your approval.
Planning - Press releases work best when combined with announcements across other platforms, so we work with you to align your owned media and social media announcements.
Outreach - Our Client Services team leverage media relationships and distribute your press release to target media outlets.
Analysis - We then analyze the success of your press release and use this data to iterate and improve future PR campaigns we run on your behalf.
Here are some of the benefits of working with Publicize to distribute your press releases:
Win earned media in publications relevant to you. We’re not a press release wire service that takes a blanket approach to outreach. We’re a PR agency that holds strong relationships across hundreds of media outlets, so we only target media outlets relevant to your target audience.
Press releases written by professional PR writers. Unlike wire services, we provide full editorial support with every press release we distribute. Our professional PR writers work with you to develop a strong hook and narrative, significantly increasing your chances of generating media coverage.
Honest appraisal of the newsworthiness of your press release. The golden rule we stick to is never send a press release for the sake of a press release. If we think your press release isn’t newsworthy in the eyes of journalists, we’ll develop another PR campaign for you to generate earned media.