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Avoid missed opportunities by learning the strengths and weaknesses of SEO and PPC and how they can work together.
Find out the main differences between PR and advertising in order to leverage both and create a bulletproof communication strategy.
We’ve collected four strategies for the future of content marketing to ensure that your content doesn’t lose touch in 2020.
As blogs have become increasingly popular, so has the competition for audience attention. So how to maintain a successful blog and get noticed in the...
Learn how to create a tech company media kit, what to include in one, and when to use it. Creating a media kit will help journalists to find...
Discover how to find journalists' contact details easily with these free PR industry tools. Start building your 2020 media contacts list today.
Follow our step-by-step advice on how to reach your target audience with PR, and grow eyes on your brand.
We're donning our hat and pipe and asking whether one of PR's oldest tools, the press release, is still relevant in 2020.
Owned media’s importance in the marketing mix is undeniable. When done right, a comprehensive owned media strategy can be the driving force behind...
For many consumers, it seems that cybersecurity has a perpetual sense of peril and necessity. Cyber-attacks have increased in frequency to every 39...
In recent years, there’s been a boom in content marketing. In fact, using content to engage with your target audiences can get you three times more...
The curtain is beginning to close on 2019. It’s only natural that as the nights draw longer, your startup may think it’s time to wind down your...
Whether you’re a first-time buyer or a seasoned property mogul, house shopping is primarily an online venture. A recent NAR report showed...
This article originally appeared on Entrepreneur.com If I have a hidden talent, it’s putting my foot in my mouth; I might blithely tell you how...
There’s no point in developing a fantastic product unless you’re able to connect that product with paying customers. Geniuses have tried and...
Given Reddit generated just $3.4 million of revenue in the first nine months of 2023 and was down $49 million over that span, experts are questioning...
Learn the best practices for both SEO and content to reach untapped audiences, write effective SEO content and measure content marketing and SEO...
New EU laws are due to go to a vote October 10, which will change the way copyright is defined and could be a game changer for online publications...
These are the boom times for fintechs. The industry has evolved from a word that didn’t even exist into one of the most exciting movers and shakers...
Melania Trump’s GOP speech did not go smoothly. While it was supposed to be her shining moment, the speech quickly became blanketed with...
If you’re worried that email marketing is a waste of time, therefore, read on to find out how it continues to bring effective results in 2020.
“Buzzwords and industry jargon are a form of shorthand used by people within a particular company or profession, but they can be confusing or even...
Read our step-by-step guide on how to write a white paper. Features a free, downloadable template and checklist.
Startup Spotlight This week’s Startup Spotlight features Andrew Thomson, CEO and founder of “company matchmaker” startup VentureRadar. The...
Public relations, despite having been around for more than a century, has always had issues measuring ROI for—let’s be honest—practically the...
You’re sitting down in front of the screen with a little blinking cursor, but are you going to produce a world-changing masterpiece, or new stock...
University can be a competitive time, right? Doubly so if you have opted for a career in journalism. Even while studying it is likely that you burned...
Want to send out a press release? Read our 2021 guide to the best paid & free press release submission sites and distribution services.
