So you’ve hired that rockstar writer to produce all your marketing materials. That’s an impressive start – but there are still a few things...
“Buzzwords and industry jargon are a form of shorthand used by people within a particular company or profession, but they can be confusing or even...
You have been working on your product (or company) for a long time now, and have watched it blossom from a eureka moment into a real, functioning...
Since the media industry downturn in the last few years, fewer tech writers are being hired, which means, as Robert Wynne from Forbes astutely put...
This question is something that our marketing team deals with on a weekly basis when looking to get our clients the best coverage. The short answer...
Tech journalists spend a lot of time thinking about the future. Which company will become the next Instagram? What’s the next product to change the...
Last month, Business Insider came out with a big headline: “Mark Cuban explains why startups should never hire a PR firm.” In the article, the...
Successful people know how to learn from their own mistakes. Really successful people know how to learn from the mistakes of others. Here are some...
“Do you have a press kit I could check out?” When a journalist asks you that question, the answer needs to be “yes.” Press kits eliminate as...
If you want to listen to the audio version of How to Contact Journalists, press play here. A friend emailed the other day asking if we had any...
An incoming email. It’s a journalist from TechCrunch. “Hi, thank you for your email. Are you available for a phone interview tomorrow.” This is...
