2002 was no ordinary year. It marked the dawn of digital storage, and revolutionized how we recorded information. Computer databases suddenly needed to manage data sets huge in volume with high transfer velocity, as well as being variable in structure in nature. Queue the start of the big data industry.
Today, the dependence on big data analytics is staggering. In fact, 95% of businesses need help managing unstructured data. The healthcare industry for example, relies heavily on big data tools for organizing and making electronic health records, medical imaging, and genome sequencing instantly available. Meanwhile, fintech companies uses big data solutions to create fairer insurance premiums for customers and detect fraud at faster rates. As a result, the big data global market value is expected to rise from $140 – $230 billion by 2025.
However, there are still big challenges for new big data companies.
On top of handling the perpetual growth of data, big data companies are constantly trying to retain their most valuable analysts while luring big data talent from their rivals. Meanwhile, big data clients require big data companies to demonstrate credibility and trustworthiness, given the need to manage data in a secure manner.
That’s where we come in.
We’re Publicize, a growth-focused PR company that helps big data companies prove trust and value to customers and employees. To cut through the noise, we help big data companies refine their analytics solutions into a clear narrative for industry influencers and stakeholders.
Our editorial and outreach teams hold strong relationships with key influencers within the Big Data industry and mainstream press. This includes journalists, reporters, and editors across a large range of tier one and niche Big Data outlets. Here are just some of the publications we’ve won media coverage in, on behalf of our clients:
We design media and communications strategies to build credibility and thought leadership for your big data company. Our specialist PR strategies for big data include:
Media monitoring - Developments in data analytics move fast. Be the first to weigh in on new trends and technological applications by providing expert commentary to journalists seeking insights
Thought leadership - Companies across industries are just starting out on their data analytics journeys. Educate those in the industry on best DA practices and how use data to its maximum potential
Press release service - Keep the market updated on new products/services within your offering
Mainstream and tech publications - Connect with journalists from top tier media to showcase your insights on a rapidly expanding market that provides value across industries
SEO & content marketing - Reach new audiences looking for your solution by combining your PR and SEO strategies
Not yet at the stage where you’re ready to take on a big data PR firm? Hey, no problem. We’ve produced a range of free resources that anyone can start using to help them win media coverage.
Take a look at our latest articles on big data trends.
Want to find out more about how you can use the power of PR to help support your business goals? Send us a note below and our real estate PR specialist will be in touch to arrange a chat.
