Publicize Big Data PR

Publicize is a leader in big data PR, fostering client thought leadership around the latest big data trends. 

2002 was no ordinary year. It marked the dawn of digital storage, and revolutionized how we recorded information. Computer databases suddenly needed to manage data sets huge in volume with high transfer velocity, as well as being variable in structure in nature. Queue the start of the big data industry. 

Today, the dependence on big data analytics is staggering. In fact, 95% of businesses need help managing unstructured data. The healthcare industry for example, relies heavily on big data tools for organizing and making electronic health records, medical imaging, and genome sequencing instantly available. Meanwhile, fintech companies uses big data solutions to create fairer insurance premiums for customers and detect fraud at faster rates. As a result, the big data global market value is expected to rise from $140 – $230 billion by 2025.

However, there are still big challenges for new big data companies.

On top of handling the perpetual growth of data, big data companies are constantly trying to retain their most valuable analysts while luring big data talent from their rivals. Meanwhile, big data clients require big data companies to demonstrate credibility and trustworthiness, given the need to manage data in a secure manner. 

That’s where we come in. 

We’re Publicize, a growth-focused PR company that helps big data companies prove trust and value to customers and employees. To cut through the noise, we help big data companies refine their analytics solutions into a clear narrative for industry influencers and stakeholders.

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“We have been delighted to partner with Publicize. As a digital PR firm that understands startup pressures, they have been flexible in their approach to meet Gramener’s goals. We’ve got very good visibility and media coverage through their well-structured campaigns. Publicize has a good reach in the big data industry and a great team to deliver results for you!”

Ganes Kesari, Co-Founder at Gramener 

Big Data Influencers and Media

Our editorial and outreach teams hold strong relationships with key influencers within the Big Data industry and mainstream press. This includes journalists, reporters, and editors across a large range of tier one and niche Big Data outlets. Here are just some of the publications we’ve won media coverage in, on behalf of our clients:

Get your free Big Data PR Assessment

PR Strategies for Big Data

We design media and communications strategies to build credibility and thought leadership for your big data company. Our specialist PR strategies for big data include:

  • Media relations icon
    Media monitoring

    Media monitoring - Developments in data analytics move fast. Be the first to weigh in on new trends and technological applications by providing expert commentary to journalists seeking insights

  • press release icon
    Thought leadership

    Thought leadership - Companies across industries are just starting out on their data analytics journeys. Educate those in the industry on best DA practices and how use data to its maximum potential

  • Industry influencer icon
    Press release service

    Press release service - Keep the market updated on new products/services within your offering

  • brain in box
    Mainstream and tech publications

    Mainstream and tech publications - Connect with journalists from top tier media to showcase your insights on a rapidly expanding market that provides value across industries

  • SEO Icon
    SEO & content marketing

    SEO & content marketing - Reach new audiences looking for your solution by combining your PR and SEO strategies

Explore Our PR Resources

Not yet at the stage where you’re ready to take on a big data PR firm? Hey, no problem. We’ve produced a range of free resources that anyone can start using to help them win media coverage.


Chat With Our PR Specialist

Want to find out more about how you can use the power of PR to help support your business goals? Send us a note below and our real estate PR specialist will be in touch to arrange a chat.

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