Publicize Big Data PR

Publicize is a leader in big data PR, fostering client thought leadership around the latest big data trends. 

2002 was no ordinary year. It marked the dawn of digital storage, and revolutionized how we recorded information. Computer databases suddenly needed to manage data sets huge in volume with high transfer velocity, as well as being variable in structure in nature. Queue the start of the big data industry. 

Today, the dependence on big data analytics is staggering. In fact, 95% of businesses need help managing unstructured data. The healthcare industry for example, relies heavily on big data tools for organizing and making electronic health records, medical imaging, and genome sequencing instantly available. Meanwhile, fintech companies uses big data solutions to create fairer insurance premiums for customers and detect fraud at faster rates. As a result, the big data global market value is expected to rise from $140 – $230 billion by 2025.

However, there are still big challenges for new big data companies.

On top of handling the perpetual growth of data, big data companies are constantly trying to retain their most valuable analysts while luring big data talent from their rivals. Meanwhile, big data clients require big data companies to demonstrate credibility and trustworthiness, given the need to manage data in a secure manner. 

That’s where we come in. 

We’re Publicize, a growth-focused PR company that helps big data companies prove trust and value to customers and employees. To cut through the noise, we help big data companies refine their analytics solutions into a clear narrative for industry influencers and stakeholders.

PR Strategies for Big Data

We design media and communications strategies to build credibility and thought leadership for your big data company. Our specialist PR strategies for big data include:

  • Media relations icon

    Media monitoring: Developments in data analytics move fast. Be the first to weigh in on new trends and technological applications by providing expert commentary to journalists seeking insights

  • press release icon

    Thought leadership: Companies across industries are just starting out on their data analytics journeys. Educate those in the industry on best DA practices and how use data to its maximum potential

  • Industry influencer icon

    Press release service: Keep the market updated on new products/services within your offering

  • brain in box

    Mainstream and tech publications: Connect with journalists from top tier media to showcase your insights on a rapidly expanding market that provides value across industries

  • SEO Icon

    SEO & content marketing: Reach new audiences looking for your solution by combining your PR and SEO strategies

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“After unsuccessful experiences working with freelancers and content writing agencies, that all changed since we found Publicize at the end of 2017.  Their writing process is well-organized, articles are delivered quickly, and we’ve always had very nice and helpful people to work with. 

Since our collaboration, Transmetrics has increased its website traffic by more than 700%, seen an exponential growth in the number of subscribers, and significantly boosted the number of inbound leads. We’d definitely recommend Publicize as a reliable PR & Communication company for those in the Logistics and Supply Chain sphere.”


Get your free Big Data PR Assessment

Big Data Influencers and Media

Our editorial and outreach teams hold strong relationships with key influencers within the Big Data industry and mainstream press. This includes journalists, reporters, and editors across a large range of tier one and niche Big Data outlets. Here are just some of the publications we’ve won media coverage in, on behalf of our clients:

Explore Our PR Resources

Not yet at the stage where you’re ready to take on a big data PR firm? Hey, no problem. We’ve produced a range of free resources that anyone can start using to help them win media coverage.


Chat With Our PR Specialist

Want to find out more about how you can use the power of PR to help support your business goals? Send us a note below and our real estate PR specialist will be in touch to arrange a chat.

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