The relationship between digital technology and the learning process is becoming increasingly symbiotic. In fact, over 86% of teachers and administrators believe that edtech is an essential resource for teaching inside the classroom.
The benefits of edtech are not limited to the student teacher relationship. We’re also seeing positive changes to the environment, as paperless ed tech alternatives are helping us to become a greener planet.
As a result, the edtech industry is growing exponentially, with a total market value of $252 billion expected by 2020. Venture capital is unlocking huge potential in this market, with $6 billion invested in 2018. Innovations in AR/VR, Artificial Intelligence and digital delivery platforms are fuelling the increasing number of ed tech products and services.
Nonetheless, new entrants to the ed tech market face some big barriers to entry. Convincing large educational institutions to switch providers or adopt new products can be extremely tough. And this problem is only compounded if you have a lack of brand recognition and credibility.
We develop communication and edtech PR solutions focused on growing edtech companies’ digital footprint. We use custom-engineered digital PR tactics to develop edtech brand awareness and generate greater reach to our edtech client’s target audience.
“Within two months of working with Publicize, we have already seen our first business goals start to materialize – to spark new conversations with prospects and investors through media coverage. Our prestige as an organization has increased significantly with people saying that they’ve seen us in the news and in social media. Beyond this success, however, the greatest value has been that the Publicize team is willing to go the extra mile to assist us beyond the tactics that they provide. We view them as a key member of the senior exec team of Ziotag.”
Our editorial and outreach teams hold strong relationships with key influencers within the education industry. This includes journalists, reporters and editors across a large and diverse range of top tier and niche media outlets. Here are just some of the publications we’ve won media coverage in, on behalf of our clients:
Our public relations firm builds PR strategies around your goals and objectives. So whether you’re looking to build your credibility among colleges, increase your exposure with schools or reach new consumer markets, we can help. Here are some of the ed tech PR agency services we offer:
Media relations - Manage your image with your target market with our education media relations service.
Press release service - Keep the education sector updated with all your major company announcements with our press release service.
Education media and influencers - Use our relationships with top industry journalists and influencers to win media coverage.
Ed tech white paper writing - Articulate your mission and vision with our ed tech white paper writing service.
SEO and content marketing - Reach new markets and find people looking for your product by combining your PR and SEO strategies.