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Avoid missed opportunities by learning the strengths and weaknesses of SEO and PPC and how they can work together.
Find out the main differences between PR and advertising in order to leverage both and create a bulletproof communication strategy.
We’ve collected four strategies for the future of content marketing to ensure that your content doesn’t lose touch in 2020.
As blogs have become increasingly popular, so has the competition for audience attention. So how to maintain a successful blog and get noticed in the...
Learn how to create a tech company media kit, what to include in one, and when to use it. Creating a media kit will help journalists to find...
Discover how to find journalists' contact details easily with these free PR industry tools. Start building your 2020 media contacts list today.
Follow our step-by-step advice on how to reach your target audience with PR, and grow eyes on your brand.
We're donning our hat and pipe and asking whether one of PR's oldest tools, the press release, is still relevant in 2020.
Owned media’s importance in the marketing mix is undeniable. When done right, a comprehensive owned media strategy can be the driving force behind...
For many consumers, it seems that cybersecurity has a perpetual sense of peril and necessity. Cyber-attacks have increased in frequency to every 39...
In recent years, there’s been a boom in content marketing. In fact, using content to engage with your target audiences can get you three times more...
The curtain is beginning to close on 2019. It’s only natural that as the nights draw longer, your startup may think it’s time to wind down your...
Whether you’re a first-time buyer or a seasoned property mogul, house shopping is primarily an online venture. A recent NAR report showed...
Bitcoin turned 10 last year. Time sure does fly, doesn’t it? It seems just like yesterday that the shadowy Satoshi Nakamoto birthed the first...
Alexander Dreiling is the CEO and co-founder of Clipchamp. The free browser app makes uploading videos to social media platforms such as YouTube and...
The blockchain industry’s roadblock is building the awareness of future users of its technology. The answer? Interactive marketing.
Sometimes a press release isn't the best way to make a company announcement. Here are 5 great alternatives to a press release that actually work.
When you’re young, you’re taught that running your own business is the pinnacle. Have a great idea, see it through properly, then become...
Startup Spotlight This week’s Startup Spotlight features Julia Cheek, CEO and co-founder of health care provider EverlyWell. The Austin-based...
PR has traditionally focused on getting announcements published in the print media as it’s these print publications that hold the prestige. Your...
Find out how 4 top cybersecurity companies are showcasing best responses to COVID-19, using cybersecurity PR tactics.
Learn to engage with your audience and leverage social media to your company's growth with our ultimate guide to social media PR.
Use our 9-step plan for writing the perfect press release. From start to finish we take you through every detail needed, as well as some useful tips...
Public relations, despite having been around for more than a century, has always had issues measuring ROI for—let’s be honest—practically the...
We’ve outlined what it takes to be a successful LinkedIn community manager for fintech and cybersecurity startups alike.
This article by Senior Writer Craig Corbett originally appeared on Entrepreneur Magazine ...
There’s no point in developing a fantastic product unless you’re able to connect that product with paying customers. Geniuses have tried and...
The best way to set goals is to follow the S-M-A-R-T goal-setting acronym. Setting SMART goals helps you clarify your ideas, focus your efforts, work...
