We helped Accelity Marketing find its voice within the B2B SaaS startup community to strengthen its brand awareness with its target audience.
To date, our combined earned media and thought leadership strategy has won the digital marketing agency more than 10 media results in top-tier tech and SaaS publications like Forbes, Fast Company and Entrepreneur, increasing its US-based website by over 70% at the same time.
Founded in 2013, Accelity Marketing helps B2B SaaS companies build, develop and evolve. The agency tailors inbound marketing initiatives for software startups looking to grow their sales pipelines. From planning to execution, Accelity Marketing brings innovative SaaS solutions to the businesses that need them most.
When Accelity Marketing approached us in June 2020, it was struggling to reach its target audience. It had identified a niche of tech startups that needed a specialized marketing agency to grow digitally. However, Accelity Marketing had issues articulating the value of its SaaS-specific approach to digital marketing to the American tech startup community.
To grow Accelity Marketing’s brand awareness in tech startup spaces, we adopted a mixed earned media and thought leadership strategy.
Our account management team outlined a list of prominent startup, marketing and general tech publications that would maximize Accelity Marketing’s exposure to its target audience. Using our strong connections with key journalists from these media outlets, we successfully pitched the agency’s latest announcements and content ideas.
After establishing Accelity Marketing’s presence in these key publications, our editorial team began pitching guest articles around the latest digital marketing and SaaS trends to foster the agency’s credibility and thought leadership.